Why You Should Care About Your Brand Colors
Your logo and brand colors often create that key first impression in your customer’s mind—and visual impressions impact customer response. To harness the power of visual stimuli, you need to…
Read MoreThe Human Factor: Creating Emotional Connections with your B2B Audience
Want to make an emotional connection with your B2B audience on your next marketing campaign? You’ll need a deep understanding of who your customers really are—and you might have to…
Read MoreYour Integrated Marketing Mix: Combining the Benefits of Digital and Print
No one ever says, ‘A Brochure in the Hand is Worth Two Tweets on the Smartphone,’ but maybe someone should. While people actively interact with tweets and emails in the…
Read More5 Content Marketing Tips: How to Add *ZING* to Dull Subjects
Some topics seem SO inherently boring. Content marketing is all well and good if you’re working in an exciting field with endless subjects to explore, but what if you sell…
Read More10 Paths to Outstanding Content Marketing
Content is the beating heart of communication with your customers and prospects—but sometimes the process can feel like a maze to navigate. Are you stuck at a fork in the…
Read More5 (Un)Magical Ways to Draw in Customers with Content
Have you heard? Great website content attracts more prospects and results in higher conversion rates. More customers? Woohoo! But… How do you effectively create and shell out GREAT content to…
Read More3 Ways to Make an Impression and Attract New Customers
“If you build it, they will come” might be true of cornfields and dead baseball legends, but it certainly doesn’t apply to business. You can’t just open your doors (or…
Read MoreCount Your Cupcakes: How Incentivizing Your Customers Creates Measurable Results
While it’s always exciting to see your customer list grow, it’s your existing customers that’ll ring up the biggest dollars for you. In fact, it costs at least six times…
Read More3 Types of Killer Content to Slay Your Competition
Online shoppers have one goal. To find what they want. Sure, they want a good price and good shipping terms, and a company with a solid reputation and the right…
Read MoreAll You Can Eat Leads – Turn Your Website into a Sales Generating Buffet
Who doesn’t love a pristine buffet? All you can eat, hot and ready, just waiting for you to fill your plate and dig in. Wouldn’t it be great if your…
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