Events

Here are three key take-aways 1. Which Metrics Matter Most Page views and impressions are useful for knowing your potential audience and reach, especially when you’re introducing something new. But they’re not the holy grail. Metrics tied to consumer engagement; like click-throughs, form completions, ROI, and customer lifetime value were seen as the real deal.…

Here are some key take-aways from the event: 58-68% of Google searches end without a “click”. This is called “zero-click searches” Chat GPT accounts for 60-68% of all chatbot usage,…

AI isn’t just another tool in the stack—it’s fundamentally changing how revenue is generated because it compresses time, reduces guesswork, and scales what used to require human effort. The reason…