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Understanding the AI Shift in Buyer Behavior: How to Attract, Influence, and Convert Today’s Buyer

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Here are some key take-aways from the event: 58-68% of Google searches end without a “click”. This is called “zero-click searches” Chat GPT accounts for 60-68% of all chatbot usage, but this dropped with Grok and Gemini growing the fastest. Now multiple AI engines need to be considered. Don’t forget Claude and Copilot! Search identifies…