Marketing Services
How Well Do You REALLY Know Your Audience?
So you’re pumping out tons of great content, but you’re starting to see that it’s focused around the same topics, and it’s not getting the traction that it used to.…
Read MoreTrack & Measure OFFLINE Campaigns ONLINE with PURLs
In a challenging economy, marketing teams are increasingly being asked by company management to quantify their efforts. Companies are looking for BIGGER AND BETTER response rates from the marketing channels…
Read MoreNever Use Personal Online Accounts for Your Business
Take a step back and think about this for a moment — Today, the social web is evolving and integrating services with one another so fast that it’s hard to believe…
Read MorePicking the Right Marketing Channel
In my last post — “How Much Content Do You REALLY Need?” — I wrote about how the amount of content to engage your audience varies depending on your product or…
Read MoreIs Your Personalized Marketing “Creeping Out” Your Customers?
Remember the ‘80s Rockwell hit song “Somebody’s Watching Me”? Do you feel like somebody’s always watching YOU online? People are starting to get an uneasy feeling about how the data…
Read More2 Simple Ways to Track the Success of Your Marketing
As the old saying goes: more than half of your advertising isn’t working – digital marketing analytics to the rescue! Still, don’t forget the value of these classic approaches. You…
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