Direct Mail Marketing
Are Print Catalogs Still Relevant in Today’s Digital World?
Today you can order online, order over the phone, and even order from your phone. With so many choices, where do old-fashioned paper catalogs fit in the marketing mix? Printing…
Read MoreOnline Advertising Saturation: How to Rethink Your Marketing Approach
Today’s consumers make buying decisions based on a wealth of information—and the number of sources they access grows every day. Online, they’re looking at consumer reviews, crowdsourcing opinions on social…
Read MoreYour Brain on Direct Mail
Here is your BRAIN on DIRECT MAIL — It’s a good thing! There has been a lot of chatter going around about print marketing and its effectiveness — Is print…
Read MoreTrack & Measure OFFLINE Campaigns ONLINE with PURLs
In a challenging economy, marketing teams are increasingly being asked by company management to quantify their efforts. Companies are looking for BIGGER AND BETTER response rates from the marketing channels…
Read MoreIs Your Personalized Marketing “Creeping Out” Your Customers?
Remember the ‘80s Rockwell hit song “Somebody’s Watching Me”? Do you feel like somebody’s always watching YOU online? People are starting to get an uneasy feeling about how the data…
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