Case Study

Manufacturing Automation Company

Fractional Support | Lead Generation | Sales & Marketing Alignment | Targeted Campaigns | Unique Value Prop

Our client is focused on bringing automation solutions to manufacturing businesses. Having expertise in material handling and robotics, they work to deliver workflow improvements that help their clients improve their profitability.

Challenge

Our client faced challenges on its path to revenue growth due to limited internal resources. The VP of Sales and Marketing was primarily responsible for hitting revenue targets but had a small team and an unsophisticated infrastructure that hindered their ability to grow.

Approach

Cultivate stepped in as a fractional growth partner, working as an extension of the client’s internal sales and marketing teams. Together, we:

  • Strengthened the company’s brand positioning to reflect its value more clearly

  • Overhauled their digital presence, including clearer messaging and trackable CTAs

  • Developed and executed a lead generation strategy aligned with revenue goals

  • Filled skill and capacity gaps with strategic and tactical execution support

Impact

By combining internal leadership with Cultivate’s fractional expertise, the client:

  • Achieved their annual revenue goals

  • Eliminated key execution gaps across marketing and sales

  • Built a repeatable roadmap for sustainable growth

  • Gained momentum that continues to accelerate business performance

 

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“Cultivate gave us the structure and horsepower we didn’t have internally. It changed everything.”

- Brian Tully

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