Award-winning author, Justin Roff-Marsh introduced his proven strategy of redesigning your sales function to position your company for double-digit growth.

• Revenue is the responsibility of operations. Operations being account services teams that engage with ‘yours to lose’ new customers, retain customers, execute and generate ongoing revenue.
• New business is the only responsibility of sales. Sales is only charged with engaging in selling conversations with new clients. “Yours to win” new clients, new products and new territories.
• Integrate your Sales and Marketing teams. Work to de-conflict your sales and marketing teams. You need an engine to generate sales opportunities.