Your Brand Ambassadors: Your Internal Army

Your Brand Ambassador Army: When you rebrand your company or product, how do you get your employees to talk about the right things?

At one of the world’s leading heavy equipment manufacturers, the joke is that employees are so passionate about what they do, they bleed the company’s signature yellow color. A few have stayed on for nearly six decades so they can go down in history as having the longest tenure. That’s commitment. Employees are your company’s…

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