Upcoming Event

Thurs. Nov. 7, 2024 | Milwaukee, WI
How to Achieve Double-Digit Sales Growth in 2025
With award-winning author, Justin Roff-Marsh hosted by Cultivate

7 Steps to Accelerate Sales Results

Achieve revenue nirvana: Unleash your revenue potential by applying our “7 Steps to Accelerate Sales” framework. Transform your revenue results from good to great, from steady progress to exponential growth. This process will challenge your assumptions, refine your strategies, and equip you with the cutting-edge tools and techniques you need to dominate your target market.

Learn and apply the seven steps through virtual workshops tailored to your business or take a self-guided approach and follow the instructions in the videos below.

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1-GoToMarket
Charting Your Course to Success

Imagine launching a product without a map. It's chaotic, inefficient, and destined for disappointment.

Watch this self-guided workshop, it’s your GPS for market entry. You’ll learn how to define your target audience, craft a compelling value proposition, and develop a winning go-to-market strategy that ensures a smooth and successful launch. In this workshop, we’ll walk thru how to leverage the Go-To-Market Planning worksheet as a planning tool.

2-IdealCustomerProfile
Know Your Target Inside and Out

Laser-focus your efforts on the perfect customers.

In this video, we'll walk you thru how to delve into the minds and hearts of your ideal clients, uncovering their needs, desires, and pain points. With this crystal-clear ICP in hand, you'll attract the right leads and convert them into loyal customers. We will teach your team how to develop an effective Ideal Customer Profile (ICP).

3-CustomerExperience
Building Lasting Relationships

Craft an empathy-driven narrative, showcasing how your product seamlessly steps in as the perfect solution.

In this video, we’ll explore the power of customer experience design. You’ll learn to create seamless and delightful interactions at every touchpoint, from pre-sale inquiries to post-purchase support. Build lasting relationships, and watch your customers become your biggest advocates. We will teach you how to create a Customer Experience Map.

4-ChangeManagement
Embracing Transformation for Growth

Structured stages to unify your team as one.

New sales and marketing strategies can be met with resistance. This video equips you with the art of change management. You’ll explore best practices for winning buy-in, overcoming objections, and guiding your team through positive transformation. Embrace change and watch your sales numbers soar. We will teach your team to use Lewin’s Three Stage Change Model ®.

5-ValidateUniqueValueProp
Crafting Messages that Resonate

How will your product or service change their life? Improve it? Will it make a difference?

Your product is amazing, but does your message resonate? This video hones your value proposition into a razor-sharp weapon. You’ll learn to articulate your unique selling points in a way that speaks directly to your target audience's needs, sparking interest and igniting the desire to buy. We will teach your team to craft and validate your product’s Unique Value Proposition statement.

6-TargetedCampaigns
Campaign Craftsmanship - Designing Targeted Strategies for Success

Six essential steps to get your campaign started right.

One-size-fits-all campaigns are a recipe for disappointment. This video teaches you to design laser-focused campaigns for each segment of your audience. You’ll pick up tips for channel selection, messaging personalization, and lead nurturing, ensuring your efforts hit the mark. We will teach your team to develop a
Flowchart for an Integrated B2B Campaign
that blends art and science to achieve revenue goals.

7-TestMeasureOptimize
Value, Volume, Velocity and Conversion

Take full advantage of dashboards resources to properly analyze your campaigns.

Data is your friend, not your foe. This video unlocks the power of data-driven decision making. You will see examples of Campaign Performance Dashboards and pick up tips to optimize results. Every interaction becomes a learning opportunity, propelling you towards sales and marketing dominance. We will teach you to leverage key performance indicators (KPI’s) related to value, volume, velocity, and conversion - the critical metrics to measure and optimize when building a revenue engine.