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    AI: How it will impact Sales & Marketing in 2025

    Ally's Powerhouse Café 10460 W. Innovation Dr., Wauwatosa, WI 53226, WI, United States

    Participate in a lively discussion on the opportunities and obstacles of AI as it relates to marketing and the ability to create and deliver your message. Come to exchange ideas with your peers on how AI can improve and hinder you marketing efforts and impact engagement.

  • Marketing Analytics:
    How to Measure Sales and Marketing Performance

    Ally's Powerhouse Café 10460 W. Innovation Dr., Wauwatosa, WI 53226, WI, United States

    Here are three key take-aways 1. Which Metrics Matter Most Page views and impressions are useful for knowing your potential audience and reach, especially when you’re introducing something new. But they’re not the holy grail. Metrics tied to consumer engagement; like click-throughs, form completions, ROI, and customer lifetime value were seen as the real deal.…

  • Understanding the AI Shift in Buyer Behavior: How to Attract, Influence, and Convert Today’s Buyer

    Ally's Powerhouse Café 10460 W. Innovation Dr., Wauwatosa, WI 53226, WI, United States

    Here are some key take-aways from the event: 58-68% of Google searches end without a “click”. This is called “zero-click searches” Chat GPT accounts for 60-68% of all chatbot usage, but this dropped with Grok and Gemini growing the fastest. Now multiple AI engines need to be considered. Don’t forget Claude and Copilot! Search identifies…