AI: How it will impact Sales & Marketing in 2025

Here’s some take-aways from our Collaborative Discussion About AI 

AI can play a great role as an “idea starter”, but it needs a lot of human elbow grease to shape it into method for communicating with your brand’s voice.  AI grabs words, phrases and writing styles from other people’s work and forms them into sentences but has no idea about your brand’s personality.  You need to tell it the personality you want.  The instructions you provide AI at the beginning should include words and concepts that help it shape your brand’s unique voice.

As an idea starter, AI can provide words that copywriters don’t typically use.  That alone helps create interesting communication strings.

There are countless AI tools available.  Try as many as you can until you find several that you’re comfortable working with.

The legal aspects are something to always keep in mind because the results from an AI request are pulled from other people’s work. Who really own’s the copyright?  Imagine directly using copy provided from an AI request only to learn it was substantially lifted from someone else’s creative work.

Legal insights by Godfrey & Kahn