Leveraging AI to Improve Sales Outreach

Takeaways: What we are taking with us:

Start with the buyer’s journey, not the tool list.

• Pick one stage, name the friction, and pilot AI there before buying more tools

Treat AI SDRs like a new team, not a new tool.

• Give them an owner, guardrails and review, or you scale volume instead of results.

Intent only wins at the speed you act on it.

• Decide who gets the alert, how fast they act, and what they say in advance.

AI amplifies the process behind it: clear journey stages, clear ownership, fast follow-through.