Understanding the AI Shift in Buyer Behavior: How to Attract, Influence, and Convert Today’s Buyer

Here are some key take-aways from the event:

• 58-68% of Google searches end without a “click”. This is called “zero-click searches”
• Chat GPT accounts for 60-68% of all chatbot usage, but this dropped with Grok and Gemini growing the fastest. Now multiple AI engines need to be considered. Don’t forget Claude and Copilot!
• Search identifies links, AI gives you the answer.
• Getting your brand identified/sourced in the various AI engines requires posting credible content on Linked-In, Wikipedia, YouTube, and Reddit to start.
• The big idea is to increase your brand’s credibility and authority.