Mobile users have taken over the Internet—so if your website isn't mobile friendly, you might already be in trouble. The days of being chained to a desktop are long gone. Users have more options than ever before and what used to be downtime (commutes, a stop at Starbucks for an overpriced latte, or even a relaxing day at the pool) has turned into time spent browsing, checking emails, and making purchases.
Google responded to this mobile tsunami in a predictable way, by changing its search algorithm last April to prioritize websites optimized for mobile devices. What does that mean for non-optimized websites? Say goodbye to up to 60% of your traffic. No wonder marketers were quick to dub the change “Mobilegeddon.”
Don't know if your website meets Google standards? It's easy to check using the Google Mobile Friendly Test tool.
It All Comes Down to Enhanced Customer Experience
Repeat web traffic is all about great user experience. Customers who find themselves on a site that's not mobile friendly bounce...and buy from your competitor.
You only have a few initial seconds to get a visitor's attention, so if your website doesn't fit on their screen or your links are difficult to click, your visitor will never get to the next page...or click your call to action (CTA). They certainly won't sign up for your mailing list. Every visitor you lose to poor mobile display is a lost opportunity.
Load time is another argument for mobile optimization. Non-optimized sites load excruciatingly slowly on a mobile device. You have about 6 – 10 seconds (if you’re lucky) before visitor patience is strained to the breaking point.
“But I’m B2B...Why Bother?”
This is a surprisingly common argument—and the answer is just as simple. Corporate decision-makers act exactly like other human beings. The 2014 State Of B2B Procurement Study by the Acquity Group found that 94% of them research purchase online before making a decision. More to the point, 44% have used mobile devices to do their research.
Sounds like the move to mobile is essential for B2B and B2C businesses alike.
Advertising Benefits of Mobile-Friendly Websites: The Push
A “push” is a message sent directly to a user’s phone. With integrated social media and a team that’s on top of it, you can offer information, special pricing, or coupon codes while customers are doing product research.
Mobile advertising offers businesses the opportunity to tailor ads to personal browsing habits and social media cues. Research by Neustar shows that targeting an engaged audience can lead to a huge increase in conversion rates, ranging from 6 times more conversions in the health industry to 56 times more conversions in the retail sector.
Mobile-friendly websites are no longer an option for business owners who want to remain competitive. To improve your mobile ranking, attract a larger audience, and gain more sales, ensure your website is easy to browse from any device.
Not sure if your site is mobile friendly? Use the free and easy Google Mobile-Friendly Test tool to find out. Now's the time to go mobile, but how? Check out this handy and comprehensive FREE guide to making your website mobile friendly.