Your website isn't just an online brochure. Done well, it's an efficient lead generation machine and the centerpiece of your marketing strategy—as long as it works on all the devices your customers are likely to use. If not, you're missing opportunities.
When businesses grow, expansion is necessary: over time, you may need bigger space requirements, more stock, or you may even open new locations. You get bigger; you get more business. Mobile-friendly responsive website design (RWD) is another booster to business growth. Similar to opening a new location, launching a mobile-friendly website helps you reach a new audience and draw in new customers.
Responsive website design (RWD) isn’t a temporary or quick fix. It's a long-term investment that allows you to build a dynamic website that can automatically adapt to new technologies. This means you won't need to manually respond to each new device or screen size as it hits the market. Instead of playing catch up, you’ll be prepared and poised for growth.
The ROI on RWD: Get More Out of Your Site Design
Redesigning your website might seem like an unnecessary expense, but with responsive design, it’ll pay for itself in customer satisfaction and sales. Here are 5 ways you’ll see return on your investment.
1. Enhanced User Experience
Responsive web design maximizes your investment through user experience. Customers will get the same quality of content on any device, so they can find your website no matter what device they choose. And if they recommend your content to friends who are using different devices, responsive website design (RWD) adapts to show the same content in a readable and accessible format.
2. Reduced Update Time
In the long run, you'll save time and money. Anticipating the needs of mobile and tablet users used to involve creating all sorts of different websites and each site had to be updated with new content, which meant at least triple the man-hours spent doing the same updates over and over with every change. Responsive website design (RWD) means one site and one update—which also reduces the number of possible mistakes—and the time it takes to correct them.
3. Increased Reach
More than 60% of all web searches are performed on smartphones nowadays. Responsive web design ensures user searches will be successful, your website will load quickly, and buyers will find the information they need to make an informed decision.
4. Increased Conversion Rates
While it’s difficult to predict how your customers will respond to your new mobile site, other businesses have been reporting significant boosts in conversion rates for years.
5. You’re Prepared for the Future
Updating your website now will prepare you for the foreseeable future. While it may not be 3D-hologram-compatible, as long as we're still using screens, responsive website design (RWD) will dynamically respond to any size device that might hit the market. You won't be scrambling to adapt to whatever the next big thing might be.
Investing in a responsive website design (RWD) now will create an enhanced user experience, boost your SEO, and cost you less on maintenance in the long run. If you’re ready to expand your business and reap the benefits of your investment, RWD is the way to go.
To learn more about mobile web design, download our free mobile-friendly guide below!
Not sure if your site is mobile friendly? Use the free and easy Google Mobile-Friendly Test tool to find out. Now's the time to go mobile, but how? Check out this handy and comprehensive FREE guide to making your website mobile friendly.