2016 is coming up fast, so you’re already thinking about how to grow your business next year. If your business strategy doesn’t include a mobile version of your website, you’re already missing out on hot leads. It’s time to turn the mobile web into a lead generation machine for your business.
Not convinced it’ll be worth the money to build a mobile site? Here are 5 reasons why you should reconsider.
1. The Growing Number of Mobile Users
Mobile is BIG. Roughly 2.16 billion people will be using smartphones in 2016. That’s 198.5 million in the U.S. alone—and B2B isn’t exempt: Executives and decision-makers use mobile technology. In fact, 72% use their smartphone to conduct research on products or services for their business. This represents an upward trend reaching critical mass. There are more active mobile devices in play today than there are people.
2. It’s All About the Mobile Search
At Recode’s recent Code Mobile conference, Google's senior vice president of search, Amit Singhal, said more than 50% of Google’s 100 billion searches originate on mobile devices—plus, he was only referring to screens smaller than six inches. That’s a lot of traffic to leave on the table if your site isn’t mobile friendly.
3. Inbound Marketing Strategy is Must
If social media and inbound marketing are part of your marketing strategy, you’re wasting your time without a mobile website. 71% of social media access happens on mobile devices. So what happens when you tweet out your awesome new content? Your page won’t load, your readers get ticked, and your visitors bounce without ever reading that blog post you crafted so carefully.
4. The Need for Speed…Loading Speed
Speed is key to customer satisfaction. Web surfers don’t have much patience. If your site doesn’t fully load in 3 seconds, they’ll move on and you’ll lose business. Or worse, you’ll lose that coveted customer loyalty.
Pro-tip: Check your mobile speed here.
5. Dominate Local Search
More than 90% of smartphone users use their mobiles to find local businesses. What’s more, people who use their phones to search are likely to act on that information within 24 hours. Mobile presence puts your business in front of people who are looking for answers on the way to buy. It’s point-of-sale web. When customers are in a buying mood, you need to be accessible.
Let’s Get Ready to Go Mobile in 2016
Mobile presence is crucial for any growing business, whether B2B or B2C. The most popular activities on mobile devices include social media and opening email. Isn’t that where most of your customer reach is centered?
How you go mobile matters. There are multiple design options and each has strengths and weaknesses. You can read all about your options (plus common mistakes) in this comprehensive FREE guide to making your website mobile friendly.
Not sure if your site is mobile friendly? Use the free and easy Google Mobile-Friendly Test tool to find out. Now's the time to go mobile, but how? Check out this handy and comprehensive FREE guide to making your website mobile friendly.
Becoming mobile ready may seem like a big step, but with the growing dominance of mobile search and commerce, it’s the best way to move forward with a strategic marketing plan in 2016. Choosing a responsive mobile web design prepares your business for the future. No matter what screen size or screen configuration comes with the next big thing, your site will respond and you won’t have to scramble to update or revamp. A worthwhile investment now can make a huge impact on your bottom line now and for the foreseeable future. It’s time to go mobile!