3 ways to reach your ideal customers

3 Ways To Reach Your Ideal Customers With A Stronger Digital Presence

During the last decade, the amount of content aimed at your target audience has exploded, making it harder than ever for your company’s voice to be heard. This exponential proliferation of content also makes it harder for your ideal buyers to find you. It’s like playing a game of Marco Polo in a huge, crowded…

Read More

8 must-have elements of a strong home page

8 Must Have's For Home Page

When visitors arrive at the home page of your website, are they able to quickly and efficiently find what they’re looking for? Or do they become confused and frustrated – because they can’t easily figure out exactly what you do or how your website is structured and where to look for the information they need?…

Read More

9 Ways to Make Your Website a Lean, Mean Lead-Generation Machine

Lead Generation

Your website is your most powerful marketing tool. It’s where you meet, greet and impress your customers enough to buy your products or engage with your services. It should be a lead-generation machine: a hotbed of activity, delivering a steady stream of qualified leads to your sales team…or it can just sit there and stagnate.…

Read More

6 Keys to Build Engaging Relationships on Your Website

6 Keys To Build Engaging Relationships On Your Website

Here at Cultivate we believe in a long-term, cyclical marketing strategy based on the idea that building real relationships with your customers is the best way to nab new business and build brand reach. Your website is the hub of your marketing strategy, so it needs to be user-friendly and easy for search engines to…

Read More

10 Reasons Why Your Customers Leave Your Website

Exit Sign

If you’re getting the clicks and not the sales, it’s time to take an objective look at what might be driving your customers to your competitors. – Cultivate Communications It’s the eternal question—what makes a website sticky? Ok, maybe not exactly eternal, but certainly foremost on the minds of business owners who need smart marketing. When…

Read More

Should You Use an Open Source or Proprietary Web Platform?

Thinkstock Hands Laptop Image

There comes a time when you have to make that decision to build a website for your business or your brand. The trick you’re going to run into is deciding WHAT platform you should build your website upon that will stay within your budget. Luckily, today web development can be performed on an open source…

Read More