Are you teaching or selling to your target audience?

content marketing - teaching or selling

Tough questions about content marketing

Are you teaching your target audience based on their challenges and needs, or are you only creating content designed to sell them something? The most successful content marketing is relentlessly focused on customer needs and aspirations – not on the company’s products and services.

Learn how our exclusive Growth Cycle Marketing process can help you focus on customer needs and generate more sales from every stage of the buying cycle.