Posts Tagged ‘storytelling’

Good vs. bad content – what’s the difference?

CB GoodVsBad

We’re awash in a cesspool of bad content. Much of it is content that is so self-serving, it makes you cringe. Tired topics that have been covered ad nausem by many other authors – apparently in an attempt to validate the theory that an infinite number of monkeys pounding on an infinite number of typewriters…

Read More

How Powerful Brand Storytelling Can Supplement Direct Mail

ThinkstockPhotos 491247073

Direct mail can be a powerful tool, but not if it’s thrown in the trash without consideration. The best way to keep your direct mail campaign out of the garbage is to earn the trust of your recipients. Powerful brand storytelling is the best way to do that. With the right story, readers will care—and…

Read More

Sell Without Selling: How Your Brand Story Pays Off

Ford

Brand story. You’ve probably been hearing this phrase a lot these days—but if you’re a business that packages mulch or sells cement for commercial real estate construction, you’re probably scratching your head and thinking, “Story? I make powder that builders use to make concrete. What kind of story is that?” But your story isn’t about…

Read More

5 Ways to Tell a Great Marketing Story

Marketing Story 3

Storytelling is foundational to being human. Even before cavemen first scratched drawings on cave walls, our legacies, lives and lessons were passed down by word-of-mouth, across cultures and spanning generations. We use stories all the time: to recount our day, to share our histories, to teach children caution, to scare the pants off campers, and…

Read More

Turn Your Nonprofit’s Stories into Best Sellers

Turn Your Nonprofit’s Stories into Best Sellers

When fundraising for your nonprofit, a compelling story is critical for engaging donors and generating support for your cause. How can your nonprofit most effectively tell YOUR stories and land more BIG donations? 6 Keys to a Donation-Inspiring Story Here’s how to ensure every single one of your nonprofit’s stories really hits home with your…

Read More