Posts Tagged ‘social media’
Are your social media followers really your target?
There’s a tendency for marketers to celebrate the number of followers they have on their social media channels. But striving for follower growth usually isn’t an effective strategy to grow your business. Sure, you need to grow your followers and subscriptions – but they must be the right kind of people, or you’re wasting your…
Read MoreFrustrated by a lack of social media engagement? Focus your efforts
Are you disappointed that your social media posts seem to just disappear into the vast ocean of the internet, leaving nary a ripple? If you’re like most marketers, there’s a very good reason why your updates are being ignored: You’re spread too thin. According to the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends –…
Read MoreSocial media algorithms and content marketing: What you need to do now
Content marketing is becoming more important than ever, thanks to the major social media channels moving from chronological to algorithm-based feeds.
Read More4 Steps to Creating a Big-Picture Customer Touch Plan
If you don’t have a customer touch plan, you’re not alone. We’ve run across quite a few small business owners who weren’t even familiar with the phrase—yet, a customer touch plan is one of the most effective marketing tools for small businesses. Let’s start with a no-frills definition… What Is a Customer Touch Plan?…
Read More4 Specific Steps to Get Noticed on Social Media NOW
Social media may seem overwhelming. You can’t be everywhere at once, so how can you choose the social media channels where your web presence will have the most impact? It’s a question a lot of businesses struggle with, and it’s especially daunting for B2B. Below are four steps to get noticed on social media now:…
Read More5 Epic Social Media Automation Fails: Bots Just Aren’t People
So you’ve set up your social media automation bot and it’s plugging along automatically updating your favorite social media outlets and even responding to tweets and posts—now you can just sit back and let your social bot do its thing, right? Not quite. While social media automation can be a godsend for any busy marketer,…
Read MoreThe Greatest Interception Ever: How to Drive Your Competitors Crazy by Hijacking Their Super Bowl Commercials
Super Bowl commercials come at astronomical cost. Not only do they have to be the best commercial EVAR, the spot itself runs into the millions of dollars and it might not even pay off. (Remember the Pets.com disaster?) But once in a while, a company comes up with an idea that simply owns the competition.…
Read MoreAll Aboard! Sync with Your Customer’s Train of Thought for More Repeat Customers
When a successful marketing campaign attracts new customers, do you spend a lot of time celebrating the win? We all do—it’s just human nature. But one great campaign isn’t really the big win. The big win is in developing that relationship with your customers over the long haul, creating more repeat customers. That’s why follow-up…
Read MoreCultivate Celebrates Social Media Day — and Milwaukee!
Did you try a new app, join LinkedIn, or come up with a new digital marketing idea on Social Media Day? Equipped with social media–themed treats and giveaways, a decked-out photo-booth van, and a talented Cultivate crew, we hit the streets of Milwaukee’s Third Ward to celebrate Social Media Day 2014! Using the hashtag #SMDayMKE,…
Read MoreHelp Us Celebrate Social Media Day! #SMDayMKE
Monday, June 30, is Social Media Day! Initiated by Mashable in 2010, Social Media Day is intended to “recognize the digital revolution happening right before our eyes.” Events are taking place all around the country — but how is our awesome city, Milwaukee, celebrating Social Media Day 2014? Cultivate Communications, has BIG plans to celebrate…
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