social media Archives » Cultivate Communications

Interactive Website Features Drive Greater Engagement

Once you’ve attracted your ideal prospects to visit your website, you must keep them engaged with an exceptional experience. One of the most powerful ways to do that is to add interactive features to it.

Today’s interactive websites incorporate a variety of tools and technology to create a more personalized and relevant experience for their target audiences. Here’s a round-up of those that promise to deliver the greatest engagement, trust and conversions.

There’s a tendency for marketers to celebrate the number of followers they have on their social media channels. But striving for follower growth usually isn’t an effective strategy to grow your business. Sure, you need to grow your followers and subscriptions – but they must be the right kind of people, or you’re wasting your…

Are you disappointed that your social media posts seem to just disappear into the vast ocean of the internet, leaving nary a ripple? If you’re like most marketers, there’s a very good reason why your updates are being ignored: You’re spread too thin. According to the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends –…

Social Media Algorithms And Content Marketing

Content marketing is becoming more important than ever, thanks to the major social media channels moving from chronological to algorithm-based feeds.

If you don’t have a customer touch plan, you’re not alone. We’ve run across quite a few small business owners who weren’t even familiar with the phrase—yet, a customer touch plan is one of the most effective marketing tools for small businesses. Let’s start with a no-frills definition… What Is a Customer Touch Plan?…

Social media may seem overwhelming. You can’t be everywhere at once, so how can you choose the social media channels where your web presence will have the most impact? It’s a question a lot of businesses struggle with, and it’s especially daunting for B2B. Below are four steps to get noticed on social media now:…

So you’ve set up your social media automation bot and it’s plugging along automatically updating your favorite social media outlets and even responding to tweets and posts—now you can just sit back and let your social bot do its thing, right? Not quite. While social media automation can be a godsend for any busy marketer,…

How to Drive Your Competitors Crazy by Hijacking Their Super Bowl Commercials

Super Bowl commercials come at astronomical cost. Not only do they have to be the best commercial EVAR, the spot itself runs into the millions of dollars and it might not even pay off. (Remember the Pets.com disaster?) But once in a while, a company comes up with an idea that simply owns the competition.…

Too many businesses let existing customers get off the train without so much as offering a courtesy cocktail that might convince them to extend their journey.

When a successful marketing campaign attracts new customers, do you spend a lot of time celebrating the win? We all do—it’s just human nature. But one great campaign isn’t really the big win. The big win is in developing that relationship with your customers over the long haul, creating more repeat customers. That’s why follow-up…

Did you try a new app, join LinkedIn, or come up with a new digital marketing idea on Social Media Day? Equipped with social media–themed treats and giveaways, a decked-out photo-booth van, and a talented Cultivate crew, we hit the streets of Milwaukee’s Third Ward to celebrate Social Media Day 2014! Using the hashtag #SMDayMKE,…

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