SEO to Know: 5 Ways Small Businesses Can Compete With Giants

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Small businesses are at a distinct disadvantage when it comes to competing in a crowded marketplace—and no marketplace is more crowded than the Web. That’s a lot of competition for those precious few spots on the first page of search engine results. In almost every industry, there are giants. You know them; everyone does. They’ve…

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8 Great SEO Basics For Small Business Owners

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Want to learn to DIY SEO? Well, turns out SEO is a complicated subject. Figuring out how each new Google algorithm impacts search and how to deal with all the new changes are subjects of endless debate. However, SEO Basics are well within your reach—even if you’re new to SEO. Search engine optimization (SEO) is…

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4 Ways Small B2B Businesses Can Nab More Sales

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Small B2B businesses face complex problems in today’s marketplace. You’re dealing with stiff competition from global importers who drive down prices and, at the same time, trying to get a foothold in an industry full of well-established and anchored domestic competitors. If you can’t offer the lowest prices or the lightning-fast service of big, high-volume…

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3 Big Ways Top B2B Companies Retain More Customers

3 Big Ways Top B2B Companies Retain More Customers: Great Example of Creating Helpful User Tools

For B2B, nurturing existing customers is even more important than in B2C. Your business depends on recurring business—and oftentimes from fewer clients. You need a revenue stream that flows every month…you’re not just luring in random new customers with “The Biggest Sale of the Year.” The customer retention danger zone? Complacency. Assuming your customers are…

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What Can a Heat Map Do for YOU?


If you’re reading this, you’re most likely a small business owner or a marketer working for a small business looking for ideas to help increase revenue, site traffic, and brand awareness, while — most importantly — developing effective and engaging content. Well, have I got an awesome engagement tool to tell you about today. Over…

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Content Marketing Without a Blog


So you already know WHY your business needs content marketing. Now you need to know HOW to do actually do it. The first step in kick-starting your content marketing initiative is simple: Start a blog. I can already see you squirming in your seat. Can’t we do this “content marketing thing” WITHOUT a blog? The…

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5 Reasons Your Business Needs Content Marketing


Content marketing is about building brand value by methodically sharing relevant, entertaining, and useful information — often without any reference to your company or its products —to attract and influence existing and prospective customers. The idea is to position yourself as an expert in your industry willing to share tips, insights, and relevant information with…

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