Posts Tagged ‘seo’
New Google AI search technology could kill traditional SEO
Google may soon expand its use of artificial intelligence (AI) to power its search results, according to a recent article from Social Media Today. This development could render traditional search engine optimization (SEO) techniques obsolete. At the same time, it will dramatically increase the importance of strategic content marketing. The move toward behavior-based search Traditional…
Read More3 Reasons Why an Active Blog is Necessary for Long-Term SEO Success
Way back in 1996, Bill Gates declared, “Content is King.” In his essay, Gates predicted that content would be where “much of the real money will be made on the Internet.” In 2010, when blogging really started to gain traction, content marketing and search engine optimization (SEO) professionals took that phrase to heart. At…
Read More5 Great Ideas for Retaining Loyal, Enthusiastic Customers
Marketing is SO different than it was just a few years ago. While the Web makes it easier to start a company these days, 9 out of 10 startups still fail. One way to claim a top 1% spot is to fully engage your customer base. A healthy bunch of repeat customers is one step…
Read More5 Actions to Improve Your Search Engine Visibility in 2016
Search engine optimization (SEO) is not, and never will be, dead. Search engines will always use criteria plugged into algorithms to identify and provide the highest quality sites users are searching for. That’s just a fact. If your goal is to popularize your brand, drive traffic to your site, increase conversion rate, and inspire…
Read More3 Undeniable SEO Benefits of Responsive Web Design
Everyone is talking about search engine optimization (SEO) and a heck of a lot of people are talking about the benefits of responsive web design (RWD)—both for good reason. Know why? Because RWD comes with loads of SEO perks. It’s true! First off… RWD explained: Put simply, when you create your website using responsive web…
Read MoreSEO to Know: 5 Ways Small Businesses Can Compete With Giants
Small businesses are at a distinct disadvantage when it comes to competing in a crowded marketplace—and no marketplace is more crowded than the Web. That’s a lot of competition for those precious few spots on the first page of search engine results. In almost every industry, there are giants. You know them; everyone does. They’ve…
Read More8 Great SEO Basics For Small Business Owners
Want to learn to DIY SEO? Well, turns out SEO is a complicated subject. Figuring out how each new Google algorithm impacts search and how to deal with all the new changes are subjects of endless debate. However, SEO Basics are well within your reach—even if you’re new to SEO. Search engine optimization (SEO) is…
Read MoreYour SEO Checklist: 6 Starter Steps for an SEO-Optimized Website
The goal of SEO (search engine optimization) is to build up traffic flowing to your website. Great SEO means your site is easy for search engine crawlers to find and categorize, plus, it helps determine where your site will land within search results. Your goal, of course, is the highest possible ranking you can achieve:…
Read MoreThe Strongest & Simplest Approach to Solid SEO Strategy
SEO is a complicated subject and a constantly moving target, but if you keep Google’s stated purpose in mind, you can craft a solid SEO strategy that works now and into the future. What is that purpose? To deliver the highest quality, most relevant results to users. It sounds simple enough, but past efforts to…
Read MoreFuel Your Marketing: 3 Reasons Content Marketing Is a MUST
Content is a great way to fuel your marketing. The term “content marketing” is simply the practice of creating and sharing media (or the written word) in order to bring in new customers — and then keep them coming back to you for more. There are myriad reasons why content marketing is important in today’s…
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