3 Reasons Why an Active Blog is Necessary for Long-Term SEO Success

 
Way back in 1996, Bill Gates declared, “Content is King.” In his essay, Gates predicted that content would be where “much of the real money will be made on the Internet.” In 2010, when blogging really started to gain traction, content marketing and search engine optimization (SEO) professionals took that phrase to heart.

At first, we saw an uptick in plain ol’ content—mostly words tossed together in a fashion that appealed to search engine bots, but not people. Meh. As Google’s algorithms became smarter and the masses flocked to the Internet, marketers came to understand that only quality content (content that appeals to BOTH bots AND people) is the only content that will do.

Today, high quality website content has become a major force powering SEO. Why? Because Google LOVES quality content—and if you care about getting found online: when Google talks, you LISTEN!

 

How an Active Blog Helps SEO

So what about blogs? Blogs have become a turn-key content solution used to capitalize on today’s top SEO tactics. When you create a blog and update it regularly with content that attracts your target market, you’ll be edging your way to the number 1 spot on page 1 of Google.

active blogBlogs have only become more and more powerful over the years. They’re simply a must for any business these days, as a great blog has proven to be a major sales-generating tool.

Before we go any further, it’s important to understand the meaning of SEO. Search Engine Land defines SEO as, “the process of getting traffic from the free, organic, editorial, or natural search results on search engines.” Put simply: search engine optimization is what you do to your website to bring in more web traffic.

Why bring in more web traffic?
Because your customer’s purchase starts with search.

When you add a blog to your website (following current content marketing and SEO best practices), you’re giving the search engines what they want, which can really pay off.

 

#1. Fresh Blog Content Can Influence Search Engine Rankings

You may be asking, “Why do I need to update my blog?” Fair enough. There’s a great answer for that, and it’s the key to propelling your content up the search ladder.

Each time you update your blog, the search engines send out a little crawler that reads, then indexes your webpages. When this happens, the chance your content will achieve a higher search rank increases. When creating fresh, new content, keep in mind: Quality Beats Quantity. So “refreshing” an existing blog post won’t always cut it—instead, start new often and tell stories whenever you can. Stories sell.

 

#2. Blog Posts = More Backlink Opportunities = Higher DA

Every website has something called Domain Authority (DA). Developed by Moz, this is a score (on a 100-point scale) that predicts how well your website will rank on search engines. While DA is determined by a lot of different factors, authoritative backlinks pointing to your website can help boost your rankings.

To get those high quality backlinks, you need to give people a reason to want to link to your content. Typically backlinks happen when:

  • Your content is unique and engaging.
  • You have fans (not necessarily customers) who are passionate about your brand.
  • People feel some type of emotional connection to your company and/or your products and services.
  • Your content is quote-worthy and people see a reason to cite you.

 

#3. More Opportunities for Keywords

Keywords are an important part of a complete SEO strategy. With every new blog post you create, you have the opportunity to use new or existing keywords, all of which…you guessed it…get that great content of yours FOUND.

There are two types of keywords: long-tail keyword and short-tail keywords.

 

Long-Tail Keywords:Short-Tail Keywords:
  • Longer (include 3 or more words)
  • More specific
  • Include phrases
  • Target a specific audience

Examples:

  1. Find an SEO Agency in Wisconsin
  2. Hire a Content Marketer in Waukesha County
  • Shorter (1 to 2 words)
  • Less specific
  • Include single words
  • Target a broader audience

Examples:

  1. SEO Agency
  2. Content Marketer

 

Before getting started with blogging for SEO, do understand: it can be a large undertaking. But when it’s done right, an active blog can generate loads more leads and tons more sales. When done wrong, it can end up being a big waste of time and money.

We recommend hiring professionals, so give us a shout at Cultivate Communications!
 

5 Actions to Improve Your Search Engine Visibility in 2016

 
SEO visibility checklistSearch engine optimization (SEO) is not, and never will be, dead. Search engines will always use criteria plugged into algorithms to identify and provide the highest quality sites users are searching for. That’s just a fact.

If your goal is to popularize your brand, drive traffic to your site, increase conversion rate, and inspire customer loyalty, improving your SEO is a critical starting point.

You don’t have control over search engine ranking factors, but you can improve the known factors that affect your site. Here are 5 easy ways to improve your SEO.

1. Start with an SEO Audit

Broken incoming and outgoing links, bad redirects, duplicate content, and other SEO errors can hurt your search engine rank.

The Fix: Repairing on-page mistakes is the first step to SEO success.

Free Tools:

BONUS HARDCORE SEO TIP:

Go one step farther. Check out this SEO article: 5 Components of a Comprehensive SEO Audit.

2. Assess Your Content

Google relies heavily on quality of content. Everything on your site should be relevant to your industry, authoritative, and original. If you must use duplicate content, identify it with canonical tags. Be sure keywords are represented, but not overused.

Before you decide to remove an outdated or poorly written page, be sure there are no incoming links directed to that page. If a quality site is linking to your content, it’s better to update or rewrite than remove it.

The Fix: Quality content is absolutely essential. Add fresh, relevant content, and rewrite bad content.

3. Search Competitor Keywords

search engine visbility
If your competitors are outranking you in search engine results, there’s a reason.

The Fix: Discover the keywords your competitors rank for and build new content around the same or similar words.

Free Tools:

4. Analyze Visitor Behavior

One key SEO factor is bounce rate. Bounce rate is measured by how fast visitors decide to leave your site. It’s not always bad—visitors might go straight to a landing page that directs them to an affiliate link, for example. If your site visitors are clicking through to where you want them to go, no problem. If they’re clicking to escape your site—that’s a problem.

Top reasons visitors immediately leave your site:

  • Slow loading. You have 2-3 seconds.
  • Confusing navigation or layout.
  • Poor quality website.
  • Content isn’t what they were looking for (which means your metatags are poorly crafted).
  • No matter how cool you think it is, anything that plays when your page loads is annoying to the vast majority of people.

The Fix: Figure out why people are leaving your site and fix the issue.

Free Tools:

5. Go Mobile

More than 60% of all searches come from a mobile device these days, so you can’t afford not to go mobile. Google recommends mobile-friendly responsive design—and when Google talks, SEO pros listen.

The Fix: Design and implement a mobile-friendly website. Read more about mobile-friendly website design in this FREE downloadable guide.

Mobile-friendly responsive design is the KEY to great SEO. Not sure if your site is mobile friendly? Use the free and easy Google Mobile-Friendly Test tool to find out. Now’s the time to go mobile, but how? Check out this handy and comprehensive FREE guide to making your website mobile friendly.

Download: The Smart Marketer's Guide To Making Your Website Mobile Friendly

While there’s no guarantee you’ll get to the very top of search engine results, ignoring SEO will ensure you never get there. It’s a complicated issue involving ever-evolving algorithms. Only one thing remains constant: Google’s quest to provide the highest quality user experience.

If your website is high quality and up-to-date, you can’t go wrong.