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Posts Tagged ‘search engine marketing’

Search vs Display: Where to Spend Your Marketing and Advertising Dollars

SEM Display Marketing

Where’s the best place to spend marketing and advertising dollars? In the world of paid digital advertising, the biggest players are search engine marketing (SEM) and display marketing. On the surface, search engine marketing (SEM) programs like Google AdWords might seem like the best channel to maximize return on investment (ROI). “US marketers will spend…

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