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Posts Tagged ‘sales’

Optimizing sales and marketing alignment

By Cultivate | June 15, 2022
Optimizing sales and marketing alignment

They’re in the same boat. Here’s how to get them pulling together Have you ever seen a rowing team in action? They’re a masterpiece of precision. When all of the…

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The building blocks of an effective lead nurturing program

By Cultivate | July 6, 2021
The Building Blocks Of An Effective Lead Nurturing Program

In our last post, we shared our perspectives about the importance of a B2B lead nurturing strategy. Today, we’re outlining the components commonly found in an effective nurturing program. 1.…

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What to do if your nurturing strategy isn’t working – or, worse, you don’t have one

By Cultivate | June 9, 2021
What To Do If Your Lead Nurturing Strategy Isn’t Working

In many companies, sales is responsible for nurturing leads to become sales. They tend to do it one by one, which is time consuming and inefficient. Or it’s not done…

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How to FAST FORWARD your business in the age of COVID-19

By Cultivate | March 30, 2020
Sales Marketing Coronavirus Series

How can sales and marketing continue to thrive in the era of COVID-19 (coronavirus) and social distancing? What adjustments do you need to make to keep sales conversations going? How…

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Why sales and marketing alignment is a must

By Cultivate | December 2, 2019
CULTIVATE Alignment BLOG 1200x628

To engage today’s demanding B2B customers more effectively, marketing and sales must collaborate across the entire buying process in ways that provide exceptional value to them. A strategic combination of…

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Marketers: Why are your sales flatlining?

By Cultivate | June 8, 2016
FlatlineSales CB MMD

Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.

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Branding, Content, and the Sales Pitch: Finding the Right Balance

By Cultivate | December 17, 2015
Rsz Thinkstockphotos 478029673

The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why…

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Sell Without Selling: How Your Brand Story Pays Off

By Cultivate | June 2, 2015
Ford

Brand story. You’ve probably been hearing this phrase a lot these days—but if you’re a business that packages mulch or sells cement for commercial real estate construction, you’re probably scratching…

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Employee Pro Tip: Connecting with One Person at a Time

By Cultivate | August 5, 2014
Dv1922023

Ready to really engage your target audience? Growth Cycle Marketing is a strategy that delivers! These additional resources will help you with connecting to your customers and prospects: 10 Brilliant Marketing…

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Are Your Marketing, Sales, & Lead-Gen Services DRIVING Revenue?

By Cultivate | December 19, 2013
168765720

In recent years, you’ve most likely heard of this little thing called lead generation. You’ve received email after email, phone call after phone call from marketing companies promoting their services,…

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