Posts Tagged ‘sales’
The building blocks of an effective lead nurturing program
In our last post, we shared our perspectives about the importance of a B2B lead nurturing strategy. Today, we’re outlining the components commonly found in an effective nurturing program. 1.…
Read MoreWhat to do if your nurturing strategy isn’t working – or, worse, you don’t have one
In many companies, sales is responsible for nurturing leads to become sales. They tend to do it one by one, which is time consuming and inefficient. Or it’s not done…
Read MoreHow to FAST FORWARD your business in the age of COVID-19
How can sales and marketing continue to thrive in the era of COVID-19 (coronavirus) and social distancing? What adjustments do you need to make to keep sales conversations going? How…
Read MoreWhy sales and marketing alignment is a must
To engage today’s demanding B2B customers more effectively, marketing and sales must collaborate across the entire buying process in ways that provide exceptional value to them. A strategic combination of…
Read MoreMarketers: Why are your sales flatlining?
Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.
Read MoreBranding, Content, and the Sales Pitch: Finding the Right Balance
The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why…
Read MoreSell Without Selling: How Your Brand Story Pays Off
Brand story. You’ve probably been hearing this phrase a lot these days—but if you’re a business that packages mulch or sells cement for commercial real estate construction, you’re probably scratching…
Read MoreEmployee Pro Tip: Connecting with One Person at a Time
Ready to really engage your target audience? Growth Cycle Marketing is a strategy that delivers! These additional resources will help you with connecting to your customers and prospects: 10 Brilliant Marketing…
Read MoreAre Your Marketing, Sales, & Lead-Gen Services DRIVING Revenue?
In recent years, you’ve most likely heard of this little thing called lead generation. You’ve received email after email, phone call after phone call from marketing companies promoting their services,…
Read MoreChoose the Right Words
Years ago when I was first learning to sell media airtime, a sales trainer taught me the axiom, “we get paid for the words we choose.” He explained that by…
Read More