Posts Tagged ‘sales’
The building blocks of an effective lead nurturing program
In our last post, we shared our perspectives about the importance of a B2B lead nurturing strategy. Today, we’re outlining the components commonly found in an effective nurturing program. 1.…
Read MoreMarketers: Why are your sales flatlining?
Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.
Read MoreBranding, Content, and the Sales Pitch: Finding the Right Balance
The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why…
Read MoreChoose the Right Words
Years ago when I was first learning to sell media airtime, a sales trainer taught me the axiom, “we get paid for the words we choose.” He explained that by…
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