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Posts Tagged ‘sales’

Branding, Content, and the Sales Pitch: Finding the Right Balance

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The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why shouldn’t we be screaming Buy! Buy! Buy! like freakshow carnival barkers? Oh, wait, that’s actually the answer. Yikes. Aggressiveness is out. Instead of demanding action…

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Sell Without Selling: How Your Brand Story Pays Off

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Brand story. You’ve probably been hearing this phrase a lot these days—but if you’re a business that packages mulch or sells cement for commercial real estate construction, you’re probably scratching your head and thinking, “Story? I make powder that builders use to make concrete. What kind of story is that?” But your story isn’t about…

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Employee Pro Tip: Connecting with One Person at a Time

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Ready to really engage your target audience? Growth Cycle Marketing is a strategy that delivers! These additional resources will help you with connecting to your customers and prospects: 10 Brilliant Marketing Personalization Tips to Implement ASAP No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients If You’ve Got It, Use It (Data,…

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Are Your Marketing, Sales, & Lead-Gen Services DRIVING Revenue?

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In recent years, you’ve most likely heard of this little thing called lead generation. You’ve received email after email, phone call after phone call from marketing companies promoting their services, educating you about inbound marketing, and probably harassing you to the point where you decided to try it out because, let’s face it — you…

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Choose the Right Words

Get Paid for the SEO Key Words You Choose

Years ago when I was first learning to sell media airtime, a sales trainer taught me the axiom, “we get paid for the words we choose.” He explained that by choosing the right words – words that painted pictures in the mind of the listener – I could more easily connect with prospective customers and…

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