Posts Tagged ‘sales’
What to do if your nurturing strategy isn’t working – or, worse, you don’t have one
In many companies, sales is responsible for nurturing leads to become sales. They tend to do it one by one, which is time consuming and inefficient. Or it’s not done at all. In companies where nurturing is managed effectively, marketing and sales have learned to collaborate. How do you do that? The answer is deceptively…
Read MoreHow to FAST FORWARD your business in the age of COVID-19
How can sales and marketing continue to thrive in the era of COVID-19 (coronavirus) and social distancing? What adjustments do you need to make to keep sales conversations going? How can you creatively cultivate strong relationships with your key customers and prospects when so many of them are moving to remote work? How can you…
Read MoreWhy sales and marketing alignment is a must
To engage today’s demanding B2B customers more effectively, marketing and sales must collaborate across the entire buying process in ways that provide exceptional value to them. A strategic combination of marketing and personalized sales touches can move your prospects toward a sale faster and give them greater confidence that they’re making the right decision. Highly-aligned…
Read MoreMarketers: Why are your sales flatlining?
Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.
Read MoreBranding, Content, and the Sales Pitch: Finding the Right Balance
The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why shouldn’t we be screaming Buy! Buy! Buy! like freakshow carnival barkers? Oh, wait, that’s actually the answer. Yikes. Aggressiveness is out. Instead of demanding action…
Read MoreSell Without Selling: How Your Brand Story Pays Off
Brand story. You’ve probably been hearing this phrase a lot these days—but if you’re a business that packages mulch or sells cement for commercial real estate construction, you’re probably scratching your head and thinking, “Story? I make powder that builders use to make concrete. What kind of story is that?” But your story isn’t about…
Read MoreEmployee Pro Tip: Connecting with One Person at a Time
Ready to really engage your target audience? Growth Cycle Marketing is a strategy that delivers! These additional resources will help you with connecting to your customers and prospects: 10 Brilliant Marketing Personalization Tips to Implement ASAP No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients If You’ve Got It, Use It (Data,…
Read MoreAre Your Marketing, Sales, & Lead-Gen Services DRIVING Revenue?
In recent years, you’ve most likely heard of this little thing called lead generation. You’ve received email after email, phone call after phone call from marketing companies promoting their services, educating you about inbound marketing, and probably harassing you to the point where you decided to try it out because, let’s face it — you…
Read MoreChoose the Right Words
Years ago when I was first learning to sell media airtime, a sales trainer taught me the axiom, “we get paid for the words we choose.” He explained that by choosing the right words – words that painted pictures in the mind of the listener – I could more easily connect with prospective customers and…
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