Top Trade Show Tips

Trade shows continue to be an essential part of a strong integrated marketing strategy. Yes, trade shows are great way to network and schmooze with your target audience. And yes, face-to-face contact is a prime opportunity to build your client base and foster brand recognition within your industry. We also all know your mailing list…

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Many businesses still look to their sales team to find leads and to create a pipeline for sales. But in today’s marketplace, that’s not realistic. Why? Customers simply do not respond to traditional sales and marketing methods. Nowadays, salespeople are kept at arm’s length. People don’t want to deal with intrusive phone calls or office…

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Developing a lead-generation program — complete with lead-scoring — allows you to measure results. By ranking your prospects, your sales force can also see exactly where to spend their time . . . and who should be put on the back burner or eventually “thinned out.” Refining your sales process so your team can work…

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