Marketing planning (Where to even start?!)

Tips And Resources For 2021 Marketing Planning

Wow! Could there be a stranger and more chaotic year to assess, digest and attempt to learn from? There’s no doubt that 2020 has forced us as marketing and sales professionals to: Adapt, Pivot, Re-invent and Re-imagine. This agile mindset will serve our profession well as we speed into 2021. It’s time to utilize it…

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Sales enablement: more important than ever

Sales Enablement Approaches And Technology

Companies everywhere are now being forced to face a rapidly changing business landscape. Agility takes on new meaning as we all redefine our value, adapt our messages to the challenges of customers and optimize our go-to-market strategy and processes. Sales enablement approaches and technology increase our ability to pivot and adapt to market needs. Because…

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Why sales and marketing alignment is a must

CULTIVATE Alignment BLOG 1200x628

To engage today’s demanding B2B customers more effectively, marketing and sales must collaborate across the entire buying process in ways that provide exceptional value to them. A strategic combination of marketing and personalized sales touches can move your prospects toward a sale faster and give them greater confidence that they’re making the right decision. Highly-aligned…

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