Motivational Monday: Tell Your Story

tell your story

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

What is your brand story? You may think your company doesn’t have a compelling story, or that telling customers “what you do” isn’t interesting enough to sell your brand. No matter what you do, what you make, or what kind of service you provide, your story IS your brand. It’s what connects you to your customers.

How have you made a difference in your customers’ lives? THAT is your brand story. Expand on that, explain it, and use it to drive what you do and to connect with future customers. Your story makes you unique.

Stories that evoke emotion can be powerful tools. Cast your customers in your stories, weave in a question or problem, and show how you solved it. The best stories are those that touch your audience in some way—using humor, joy or inspiration to charge your customers and call them to action. …and whenever possible, give your stories happy endings.

  • If you’re looking for Great Ways to Tell a Marketing Story, use the same methods you would when telling any great story: build on a plot, add a villain or a problem, and sweep them off their feet with a solution. Most importantly? Get creative!
  • Your brand story makes for the best website and social media content. Use video and photo to tell your stories and you’ll find you can literally sell without selling through great content marketing.
  • Keep your story sincere and get your customer involved in telling your story. Telling your story should be your marketing strategy.
  • Always have a point and a purpose to your story. It’s not enough to just explain how you got from Point A to Point B. Instead, make your story engaging with rich context, journalistic techniques and analysis throughout. Understand the “why” behind your story.
  • Remember: sometimes your customers can tell your story better than you can. Take, for example, this campaign by New York Presbyterian. Turns out, the patients were better at telling the story than the doctors!
  • No matter your industry, storytelling is a key strategy for successful marketing.

If you need inspiration to craft and tell your story, be sure to follow Cultivate on LinkedIn or subscribe below to receive full Motivational Mondays posts in your inbox each week.

 

Get Motivated Every Monday!

Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

Motivate your mind. Subscribe now to get full Motivational Mondays posts in your inbox every Monday morning:

  • This field is for validation purposes and should be left unchanged.

divider

 

Motivational Monday: Trust Yourself

cultivatectrust

Trust yourself. You know more than you think you do. –Dr. Benjamin Spock

You know your brand. You know your customers. Sometimes we get so caught up in viewing analytics, theorizing and strategizing that we spin ourselves into agitation. Just like Dr. Spock’s advice to frenzied new parents: sometimes you just have to step back, take a deep breath and realize you know what you’re doing. You’ve got this.

Understanding your customers, really getting to know them, and connecting with them on a personal level (rather than relying solely on data) will help you convey a clear message and speak to those customer in a voice they understand. Arming yourself with the latest info on content marketing and branding strategies can help.

It can be hard not to second guess yourself, especially when your company, your money and your reputation are on the line, but don’t allow doubt to creep in. Keep up on the latest trends and industry information and stay focused on your vision—it will drive you in the right direction every time.

  • We can learn a great deal from industry leaders. One thing that these success stories have in common? When doubt crept in, they trusted themselves and kept their focus to lead on toward success.

 
Trust in yourself, but if you need some direction on your marketing strategy, be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.

 

related-resources_01

Fertilize Your Mind Weekly Marketing Updates

Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

Fertilize your mind. Subscribe now to get a weekly digest of our latest blog posts delivered directly to your inbox:

  • This field is for validation purposes and should be left unchanged.

divider
 

Motivational Monday: Don’t Complain—Change!

cultivateccomplainabout

Don’t complain about things you’re not willing to change.

Change. It seems scary, but settling for the status quo causes us to feel dissatisfied and stagnant—not a winning formula for attracting customers. So the next time you notice something isn’t hitting the mark or could be improved, put on your big kid pants and make that change!

How many of us are the squeaky wheel that “helpfully” points out areas needing improvement? How many of us make those suggestions but never follow through? It’s time to put your money where your mouth is. Next time you notice something is off track, instead of complaining, SPEAK UP, brainstorm a solution, and act on it to get things running smoothly again. Even if you aren’t the decision maker or if you feel it’s not in your job description, you can still be the catalyst for change.

Change is fueled by consumer needs, market trends, and good old-fashioned “inventing answers to problems.” While you can’t always change outside influences, you can be integral to sparking solutions by knowing your product, understanding your market, and always thinking of ways to make things better. Stay on top of the latest trends and think forward to be a force for positive change!

Ch-ch-ch-changes…For ongoing ideas on enacting change in your company, be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.

related-resources_01

Fertilize Your Mind Weekly Marketing Updates

Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

Fertilize your mind. Subscribe now to get a weekly digest of our latest blog posts delivered directly to your inbox:

  • This field is for validation purposes and should be left unchanged.

divider