Have you heard? Facebook is launching yet another element to its platform that seems to be a response to Pinterest’s ever-growing visual collage platform. The first testing of Facebook’s “Collections” rolled out through seven major retailers and is meant to work in conjunction with Facebook’s “Gift” feature. Soon, Facebook users will be able to mark album images and page posts with a “Want” or “Collect” (not just “Like”) and let their friends know.
You can give the new feature a test drive by “Liking” Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com. Then you may come across product posts that include updated button designations.
From what we’ve heard, so far the service is not fee-based (for retailers), and there is no external plug-in for it yet. However, with Facebook under pressure to increase earnings, I wouldn’t be surprised if more structure is put in place after the full rollout.
You can read more about the new features on TechCrunch.
Have you used Pinterest? Do you often wish you could add things that you see on Facebook to a wish list? Let us know what you think.
The garden door’s open, come on in. The door to the garden of social marketing is open, too. There is no admission charge. Do you have a green thumb? Last week, when I shared my favorite Blueberry Mojito Recipe, we compared growing fresh mint to social marketing:
The fresh mint required for this recipe is quite pricey. Last year, I decided I’d simply plant mint & enjoy leaves as needed. I was warned by multiple people to be cautious of where I plant because mint spreads like a weed. My seeds never materialized.
Does this feel like social marketing to you?
You imagine your content going viral and spreading like a weed. Still, if you cannot get your seeds to grow you’re left with just dirt.
Below are 5 Tips for Making Your Social Marketing Bloom:
- Start with healthy soil. Before you implement a social marketing plan for your business or blog, make sure you understand the basic ins-and-outs of each network. Fertilize your mind by following competitors and other creative social gurus.
- Ask the master gardener what and where to plant. Certain plants need sun while others need shade; soil type and climate are also important for healthy growth. Not all social networks are created equal. Do you know which network suits you best? Running a social media plan in-house is logical, but having a knowledgeable landscape artist create a blue print can be a wise choice.
- Water often. Once your landscape has been planted, remember to water often. Keep your networks flowing and active on a daily basis; reply to comments and be sure to share information on multiple networks for success.
- Make it beautiful. Buzz, buzz, buzz. A bee? The Mighty Blue Kings? No, sir. The latest buzz network is almost completely based on images. Have you read our article, My Business is on Pinterest, So Now What? Google Circles has also opened the door to a more prominent image size, Facebook quickly followed suit. Even Twitter, a network based on character count, shares photos on their profile pages. If you want to grow, make sure you are sharing beautiful images. Is your product generally not visually appealing? Don’t give up, get creative.
- Stop and smell the roses. While you are out there with your gardening gloves on don’t forget to stop and smell your neighbor’s roses. Social networking is about (a) being social and (b) networking. I know, easy right? Yet this very simple step is often overlooked. It is an essential key for success.
Do you have a green thumb? I’d love to discuss additional suggestions. Let’s chat in the comments.
PS: Thanks to Tiffany Dahle Photography for the lovely photo of the Chicago Botanic Gardens.