Posts Tagged ‘NPD’
NPD Should Result in ROI
New product launches are traditionally marketing’s mechanism for driving incremental growth. In the “good old days,” innovations nearly always guaranteed growth for companies. There are always famous exceptions to the rule, including Edsel, New Coke and Sony’s Betamax. Today’s Marketers find themselves in a hyper-competitive landscape. Sometimes the product is NEW, other times it’s IMPROVED.…
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