Motivational Monday: Expect the Best, Prepare for the Worst

expect the best

“Expect the best. Prepare for the worst. Capitalize on what comes.” –Zig Ziglar

Let’s get 2016 off to a great start! As business gets underway after the long weekend of New Year celebrations, it’s time to make your resolutions, revisit your strategic plan, and see if you’re on track for your 2016 marketing strategy. Prepare for the challenges that may come up this year, but expect the best—it’s time to figure out how you can make the most of what’s on the horizon.

What challenges did you face last year? No one has a crystal ball (we wish!) and crisis can arise from out of nowhere, but there are a few certainties. We know 2016 is an election year. We know the market just experienced a rate hike for the first time since 2008. We know people are increasingly turning toward mobile technology and customers are responding more strongly to personal connections and tailored messages.

Aside from trying to predict where things are headed based on current trends and trajectories, we should approach 2016 with an understanding of our strengths and weaknesses in 2015. Let’s apply what we’ve learned this past year. Let’s do better. Examine your strategic plan. Rely on what’s working and resolve to change the things no longer propelling you forward.

Let’s work together to make 2016 your best year ever! For more ideas on how to create a kick-butt 2016 marketing strategy, be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.

 

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Motivational Monday: Happy New Year!

“We see our customers as invited guests to a party, and we are the hosts. It’s our job to make the customer experience a little bit better.” –Jeff Bezos, Amazon.com

happy new yearHAPPY NEW YEAR! As you get ready to head to your New Year’s Eve soirees and ring in 2016, work might be the furthest thing from your mind. However, we can all learn a thing or two from the way we interact at cocktail parties.

A great conversationalist at a party isn’t just a good talker, they’re a good listener. They keep things easygoing and they show interest in the person they’re speaking to. Treat your marketing like a great conversation—frame your message around what’s interesting to your customers!

Keep your message easy to follow and add some fun! As you go into the New Year, steer your content toward your customer and show them all the ways your brand is cool and exciting, makes a difference, or appeals to their unique needs. Help raise their intrigue and interest and you’ll be the most popular brand at the party!

As you’re having fun at your New Year’s Eve festivities, take a few mental notes and get ready to apply them in the New Year. For more ideas on how to ring in 2016 with a bang, be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.

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Fertilize Your Mind Weekly Marketing Updates

Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

Fertilize your mind. Subscribe now to get a weekly digest of our latest blog posts delivered directly to your inbox:

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