Motivational Monday: Stop Wishing. Start DOING.

stop wishing start doing

“Stop wishing. Start DOING.”

We’re always trying to be the best there is—and that’s not a bad thing! But oftentimes, we get so bogged down with perfecting, we end up spinning our wheels rather than getting the ball rolling. We spend weeks trying to perfect our website before unveiling it (even though it’s already 99% there), or sketching out content before taking things live (even when we’re confident in our strategy).

While planning is important, it’s easy to get stuck. At some point, you have to take Nike’s advice and “Just Do It.” In today’s world, information moves quickly and trends are ever-changing with the latest technologies. It’s easy to become overwhelmed and start crafting the perfect answer and approach, or wishing you had everything in place and aligned before you have to begin. Well, technology’s not going to wait.

Plan, test, and execute so you don’t get left behind, wishing for the perfect plan to reveal itself.

If you’re ready to stop wishing and start doing, be sure to follow Cultivate on LinkedIn or subscribe below to receive full Motivational Mondays posts in your inbox each week.

 

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Motivational Monday: Mindfulness in 2016

mindfulness

Inhale the future. Exhale the past.

There’s a lot to be said for mindfulness lately. Perhaps being more “zen” was even one of your New Year’s resolutions. Being aware and deliberate in our day-to-day interactions can help us keep our focus and our vision, and amp up our productivity. Multitasking and chaos is out, mindfulness and peace is in.

So, how can you apply mindfulness to your brand? Being deliberate with your message, watching your analytics, testing everything, and really connecting with your customers are all great ways to get to your brand’s happy place, all while keeping your business in the forefront of your customers’ minds.

It sounds simple enough, but it requires us to let go of the things that didn’t work for us in the past. Look at your 2015 marketing. What flopped? Now learn from it, let it go, look to the future, and plan and base decisions on what you know. Be authentic. What keeps you on the cutting edge of your industry? Inhale the future. Exhale the past. It’s a new year, let’s make it count!

  • Mindfulness actually boosts productivity, so the busier you are, the more mindful you need to be. Your customers and your company will reap the benefits.
  • When you exhale the past, don’t just forget it. Instead, learn from it. To get customers to understand your brand, share your brand story. It shows how you got here and, paired with your vision, it illustrates where you’re headed.
  • It’s 2016. As you look to the future, you need to be ready to reach your customers with the newest technology. Now’s the time to ensure your website is mobile-friendly.
  • 2016 has been declared the “Year of the Customer.” Be mindful of this trend. It’s all about the importance of recognizing your individual customers and giving them more of what they want.
  • Your website is the center of your marketing universe. Does your website design measure up? One-size-fits-all may no longer serve all your customer needs.
  • Look at your customers from the past, in the present, and into the future. While the past cannot be changed, we can certainly learn from it, so focus on the present and plan for the future.

Keep your mindfulness resolution by staying focused on your mission, vision and message. For more ideas on how to tailor your message to your customers, be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.

 

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Motivational Monday: Change the Conversation

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If you don’t like what’s being said, change the conversation. –Donald Draper, Mad Men

Your brand is your message. When customers see your logo or hear your company name, what’s the first thing that pops into their mind? Do you know? If they spend 30 seconds on your homepage, will they know what you’re all about? Can they access your site through their cell, on their tablet or via their laptop and be met with the same levels of service?

First impressions matter—especially when your customers are coming to conclusions about your business within the first minute or two (or less). Our future is dictated by customer satisfaction and reputation. When things are headed in the wrong direction, it can be hard to recover, redirect and right the ship. If things have already gone awry, it might be time to hit the reset button completely.

In the show Mad Men, Don Draper, a man who’s constantly reinventing and redefining himself throughout the series, offers up one of the best pieces of marketing advice. When his client is faced with the conundrum of how to direct a campaign that’s received some negative PR, Draper offers up this advice: “If you don’t like what’s being said, change the conversation.”

Even if you aren’t facing resistance from the City of New York over the prospect of demolishing Penn Station, you might have your own dilemma: how to present your message in the way you WANT it to be received. Craft your message, make it clear and steer the conversation in the direction YOU want it to go. Here are some tips…

  • Is your brand unwittingly spreading an unintended message? Perhaps it’s time to get back to the basics. Brand colors are important and brand consistency is vital when crafting the brand message you want to spread.
  • Review these 4 ways you may have missed out on connecting with leads and customers.
  • No one wants to think about it, but brand crises happen. How the conversation is directed from that point forward makes all the difference. Chipotle’s recent crisis could actually strengthen the brand if handled correctly. On the other hand, Volkswagen’s recent missteps might prove detrimental to their brand in the long run.
  • One of the secrets to directing conversation is to steer it away from you or your company and move it towards the audience—your customer. Think of it like a cocktail party: the most interesting conversationalists aren’t droning on about themselves.
  • Conversation is two-sided. To ensure your customers are interacting with you in ways that meet their needs, choose responsive design for your website. Responsive design ensures your website renders beautifully and works great on any device.
  • Still looking for ways to shape the conversation? Study these 12 Greatest Marketing Campaigns of All Time for examples of simple messages engaging customers to change the conversation.

For more ideas on how to craft the conversation you want to have with your customers, be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.

 

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Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

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Motivational Monday: Do Less with More Focus

Do less with more focus.

Bigger, better, faster, more…how do we build something with more bells and whistles? More features? How can we make our brand the biggest and best?

Surprisingly, marketing isn’t always about the biggest sign and the loudest message. Minimalism in design, simplicity, and more focus in function can do more for a brand than dozens of extra features and fluff. Look at iconic brands like Apple and Volkswagen and how their brand simplicity and attention to quality has projected them further than competitors with “more.”

Sometimes you have to step back to see the forest for the trees. We can be so wrapped up in getting all the nuances of our message across that customers can become overwhelmed and turned off.

Applying a “do less with more” concept to your brand can help you work smarter, not harder. Customers want the cleanest, fastest way to assess what you have to offer, understand your brand and story, and access your services and products. Narrow your focus to the important stuff—the core of your message, and it will become clear.

For ongoing ideas to keep your marketing simple, focused and successful, be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.
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Fertilize Your Mind Weekly Marketing Updates

Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

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Motivational Monday: Save the Excuses

 

Save the excuses …

Save the excuses. It’s not about “having” time. It’s about making time. If it matters, you will make time.

It’s not about “having” time. It’s about making time. If it matters, you will make time. Greg Mierow

It seems like 24 hours just isn’t enough time to complete all the things we wish to accomplish each day. When you look back on your week, are you constantly rolling over important tasks to the next week…and then the next…and wondering why you never have the time?

So, how do you tackle all your important to-do items, touch your customers, communicate with your employees, follow up on leads, and just generally keep your work life running like a well-oiled machine?

The key is in time management, delegation of less important tasks, and prioritizing the most important items.

For ongoing ideas on how to work smarter, not harder be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.
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Fertilize Your Mind Weekly Marketing Updates

Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

Fertilize your mind. Subscribe now to get a weekly digest of our latest blog posts delivered directly to your inbox:

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