Posts Tagged ‘more customers’
5 Great Ideas for Retaining Loyal, Enthusiastic Customers
Marketing is SO different than it was just a few years ago. While the Web makes it easier to start a company these days, 9 out of 10 startups still fail. One way to claim a top 1% spot is to fully engage your customer base. A healthy bunch of repeat customers is one step…
Read More3 Big Ways Top B2B Companies Retain More Customers
For B2B, nurturing existing customers is even more important than in B2C. Your business depends on recurring business—and oftentimes from fewer clients. You need a revenue stream that flows every month…you’re not just luring in random new customers with “The Biggest Sale of the Year.” The customer retention danger zone? Complacency. Assuming your customers are…
Read MoreProviding Added Value: The Secret “Trick” to Customer Acquisition
Converting a browser to a buyer isn’t an easy task. With virtually unlimited competition and customers always on the lookout for a better deal, how can you convince prospects to buy from you? One effective way is to provide added value. Offer your website visitors more than they expect—if they act now. Infomercials are great…
Read More5 Content Marketing Tips: How to Add *ZING* to Dull Subjects
Some topics seem SO inherently boring. Content marketing is all well and good if you’re working in an exciting field with endless subjects to explore, but what if you sell life insurance or manufacture Teflon? Jazzing up a seemingly dull subject isn’t as hard as it sounds. Stop boring your target audience by following these…
Read MoreAll Aboard! Sync with Your Customer’s Train of Thought for More Repeat Customers
When a successful marketing campaign attracts new customers, do you spend a lot of time celebrating the win? We all do—it’s just human nature. But one great campaign isn’t really the big win. The big win is in developing that relationship with your customers over the long haul, creating more repeat customers. That’s why follow-up…
Read More10 Paths to Outstanding Content Marketing
Content is the beating heart of communication with your customers and prospects—but sometimes the process can feel like a maze to navigate. Are you stuck at a fork in the road, not sure where to tread to create great content? From business blog posts to tiny tweets to comprehensive eBooks, if you want your customers…
Read More5 (Un)Magical Ways to Draw in Customers with Content
Have you heard? Great website content attracts more prospects and results in higher conversion rates. More customers? Woohoo! But… How do you effectively create and shell out GREAT content to draw in those customers? You can’t just put stuff on a webpage and expect people to find it by magic. (Ok, you can, but it’s…
Read More3 Ways to Make an Impression and Attract New Customers
“If you build it, they will come” might be true of cornfields and dead baseball legends, but it certainly doesn’t apply to business. You can’t just open your doors (or launch your website) and wait for customers to line up. The competition is just too stiff. If you want new business, you’re going to have…
Read MoreCount Your Cupcakes: How Incentivizing Your Customers Creates Measurable Results
While it’s always exciting to see your customer list grow, it’s your existing customers that’ll ring up the biggest dollars for you. In fact, it costs at least six times more to woo a new customer and make that first sale than to sell an existing customer. That’s why it makes perfect sense to offer…
Read MoreShiny Happy People: 9 Reasons Repeat Customers are Your Hidden Goldmine
Gaining new customers is like panning for gold: you can spend hours of back-breaking labor panning for just a few occasional nuggets. Your existing customers are the real mother lode—thick veins of gold you can mine for years on end. So why do most businesses spend just 12% of their marketing budget on customer retention?…
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