Posts Tagged ‘more customers’

3 Big Ways Top B2B Companies Retain More Customers

3 Big Ways Top B2B Companies Retain More Customers: Great Example of Creating Helpful User Tools

For B2B, nurturing existing customers is even more important than in B2C. Your business depends on recurring business—and oftentimes from fewer clients. You need a revenue stream that flows every month…you’re not just luring in random new customers with “The Biggest Sale of the Year.” The customer retention danger zone? Complacency. Assuming your customers are…

Read More

Providing Added Value: The Secret “Trick” to Customer Acquisition

As Seen On Tv

Converting a browser to a buyer isn’t an easy task. With virtually unlimited competition and customers always on the lookout for a better deal, how can you convince prospects to buy from you? One effective way is to provide added value. Offer your website visitors more than they expect—if they act now. Infomercials are great…

Read More

5 Content Marketing Tips: How to Add *ZING* to Dull Subjects

Research shows that 80% - 90% of the information our brains process is visual and that related images help us process information. Brain science aside, visuals are simply more appealing.

Some topics seem SO inherently boring. Content marketing is all well and good if you’re working in an exciting field with endless subjects to explore, but what if you sell life insurance or manufacture Teflon? Jazzing up a seemingly dull subject isn’t as hard as it sounds. Stop boring your target audience by following these…

Read More

10 Paths to Outstanding Content Marketing

Are you stuck at a fork in the road, not sure where to tread to create great content? Check out: 10 Paths to Outstanding Content Marketing

Content is the beating heart of communication with your customers and prospects—but sometimes the process can feel like a maze to navigate. Are you stuck at a fork in the road, not sure where to tread to create great content? From business blog posts to tiny tweets to comprehensive eBooks, if you want your customers…

Read More

5 (Un)Magical Ways to Draw in Customers with Content

5 (Un)Magical Ways to Draw in Customers with Content

Have you heard? Great website content attracts more prospects and results in higher conversion rates. More customers? Woohoo! But… How do you effectively create and shell out GREAT content to draw in those customers? You can’t just put stuff on a webpage and expect people to find it by magic. (Ok, you can, but it’s…

Read More

3 Ways to Make an Impression and Attract New Customers

3 Ways to Make an Impression and Attract New Customers

“If you build it, they will come” might be true of cornfields and dead baseball legends, but it certainly doesn’t apply to business. You can’t just open your doors (or launch your website) and wait for customers to line up. The competition is just too stiff. If you want new business, you’re going to have…

Read More