5 BIG Reasons Why You NEED to Be Mobile Ready for 2016

Modern computer media devices

2016 is coming up fast, so you’re already thinking about how to grow your business next year. If your business strategy doesn’t include a mobile version of your website, you’re already missing out on hot leads. It’s time to turn the mobile web into a lead generation machine for your business.

Not convinced it’ll be worth the money to build a mobile site? Here are 5 reasons why you should reconsider.

1. The Growing Number of Mobile Users

Mobile is BIG. Roughly 2.16 billion people will be using smartphones in 2016. That’s 198.5 million in the U.S. alone—and B2B isn’t exempt: Executives and decision-makers use mobile technology. In fact, 72% use their smartphone to conduct research on products or services for their business. This represents an upward trend reaching critical mass. There are more active mobile devices in play today than there are people.

2. It’s All About the Mobile Search

At Recode’s recent Code Mobile conference, Google’s senior vice president of search, Amit Singhal, said more than 50% of Google’s 100 billion searches originate on mobile devices—plus, he was only referring to screens smaller than six inches. That’s a lot of traffic to leave on the table if your site isn’t mobile friendly.

3. Inbound Marketing Strategy is Must

If social media and inbound marketing are part of your marketing strategy, you’re wasting your time without a mobile website. 71% of social media access happens on mobile devices. So what happens when you tweet out your awesome new content? Your page won’t load, your readers get ticked, and your visitors bounce without ever reading that blog post you crafted so carefully.

4. The Need for Speed…Loading Speed

Speed is key to customer satisfaction. Web surfers don’t have much patience. If your site doesn’t fully load in 3 seconds, they’ll move on and you’ll lose business. Or worse, you’ll lose that coveted customer loyalty.

Pro-tip: Check your mobile speed here.

5. Dominate Local Search

More than 90% of smartphone users use their mobiles to find local businesses. What’s more, people who use their phones to search are likely to act on that information within 24 hours. Mobile presence puts your business in front of people who are looking for answers on the way to buy. It’s point-of-sale web. When customers are in a buying mood, you need to be accessible.

Let’s Get Ready to Go Mobile in 2016

Mobile presence is crucial for any growing business, whether B2B or B2C. The most popular activities on mobile devices include social media and opening email. Isn’t that where most of your customer reach is centered?

How you go mobile matters. There are multiple design options and each has strengths and weaknesses. You can read all about your options (plus common mistakes) in this comprehensive FREE guide to making your website mobile friendly.

Not sure if your site is mobile friendly? Use the free and easy Google Mobile-Friendly Test tool to find out. Now’s the time to go mobile, but how? Check out this handy and comprehensive FREE guide to making your website mobile friendly.

Download: The Smart Marketer's Guide To Making Your Website Mobile Friendly

No matter how you choose to implement your mobile site, it should be optimized for usability, speed, and SEO. To truly engage your audience, you need to go where they are—on their mobile devices.

Becoming mobile ready may seem like a big step, but with the growing dominance of mobile search and commerce, it’s the best way to move forward with a strategic marketing plan in 2016. Choosing a responsive mobile web design prepares your business for the future. No matter what screen size or screen configuration comes with the next big thing, your site will respond and you won’t have to scramble to update or revamp. A worthwhile investment now can make a huge impact on your bottom line now and for the foreseeable future. It’s time to go mobile!


5 Tips for Better Results with Mobile Email Marketing

Mobile use is dominating online use, with more than 145 million Americans using their smartphones to work, shop, browse, and communicate. The number one smartphone activity? Yep.

According to a study by IDC, checking email (78%) is the number one smartphone activity.

These are big numbers, people. If you haven’t adapted your marketing emails to fit the small screen, NOW is the time.

 5 Tips for Better Results with Mobile Email Marketing

Mobile Email Marketing

Here are some quick tips to send the right message to your mobile customers.

1. Start with the subject line. As a basic rule of thumb, you’ve got 5 words to get your customer’s attention (ok, 7 if they’re short words). Longer than that, and the subject is truncated. All that work to craft the perfect “read me” line and your customer won’t even see it. Keep it short and punchy and you’ll have a better open rate.

2.Make your links user-friendly—big, easy to spot, and easy to click. One fairly common mistake is to place links close together. By making links separate and positioning them where they make the most sense, at the beginning or end of the email, or under a product photo (or as part of a product photo), you improve your chances of conversion. And speaking of links, be sure to include an unsubscribe button (nowhere near your CTA), to avoid accidental fat-finger unsubscribes.

3. Responsive design. We’ve talked about responsive web design and the same principles can be applied to well-crafted emails. Most email providers and mail marketing services will provide tips or templates for creating mobile friendly emails. If your email text and images resize automatically to fit any size screen, your customers will see your message just as you intended, without having to scroll endlessly.

Since some users choose not to display images, you might want to consider a plain text version of your email. And while we’re discussing photos and text alternatives, be sure and include a text link with your CTA if you’re using a clickable image. That way, customers who prefer text only still have the option to follow your links.

Free eBook: We’re Not in Kansas Anymore – Email Marketing’s New Set of Rules4. Email preview or preheader. Many phones display the first line of the email. Lots of businesses use this valuable real estate for generic text like “Having trouble reading this email?” Instead, use the first line in the body of your email to tease and add extra enticement to open and read.

5. Test your design. You probably won’t have access to many different types of phones and devices, and there’s no guarantee that what looks good on an iPhone will also look good on a compact Android tablet or a BlackBerry. Check your design before you send it out at a mobile device emulator site like MobileTest.me or MobilePhoneEmulator.com so you can see what your customers see…no matter what device they use.

Learn more: Download our hands-on guide to successfully navigating email marketing’s new set of rules.

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 By providing your customers with emails they can open and read, you keep your relationship active and retain their trust…not such an easy thing to achieve today. It’s your job to provide them with emails that are interesting, colorful, and entertaining. Now get out there and knock your email marketing campaign out of the ballpark!