Posts Tagged ‘marketing’
Generational marketing: How to market to Millennials, Gen X and Baby Boomers
There’s a lot of buzz about generational marketing and a LOT of overgeneralized advice when it comes to targeting your ideal audience: Millennials love Snapchat! Baby Boomers are steadfast and drawn in by reliability! Generation X is cynical and always looking for a bargain! Making heads or tails of the generational differences and similarities (let…
Read MoreMarketing’s Secret Sauce: The Message
It seems like anything successful has a secret formula, proprietary technology or “secret sauce” behind it that makes people talk about it. Marketing is no different. The secret sauce of successful marketing is the message. It must command the attention of its target audience, get them to think and feel something – and ultimately like,…
Read MoreMarketers: Why are your sales flatlining?
Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.
Read MoreWhy content marketing? Why now?
It’s time to shed some light on the critical importance of content marketing strategy as key element of the B2B marketing mix.
Read MoreOnline Personalization 101: WHAT it is, WHY You Need to Use it & HOW to Get Started
You see it all day, every day. You open your inbox and there it is: your name in the subject line. You get home from work after a busy day, kick up your feet and flip on Netflix—and there it is again: your name. You sign into Facebook and you see an ad pointing…
Read MoreBranding, Content, and the Sales Pitch: Finding the Right Balance
The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why shouldn’t we be screaming Buy! Buy! Buy! like freakshow carnival barkers? Oh, wait, that’s actually the answer. Yikes. Aggressiveness is out. Instead of demanding action…
Read MoreYou’re Busy: Here’s How to Make Marketing a Priority in 2016
“Vision without execution is hallucination.” Many business leaders have great vision, but it’s hard to pull off the actual execution part—especially for small businesses. One of the hardest areas to manage is marketing. It’s a constant, ongoing process: promotion, conversion, leads, follow-up, sale, follow-through, and repeat sales. Process disruption is common, lead times can be…
Read More3 Marketing Mistakes to Avoid: Lessons from Ralphie and the Classic Flick, A Christmas Story
Don’t get stuck with an “Oh FUDGE” marketing situation. Avoid these three marketing mistakes. The holidays are around the corner and my family has been watching weekly Christmas movies to get into the spirit of the season. The classic holiday movie A Christmas Story is chock-full of life-cycle marketing themes. You can catch this fun…
Read MoreAll Aboard! Sync with Your Customer’s Train of Thought for More Repeat Customers
When a successful marketing campaign attracts new customers, do you spend a lot of time celebrating the win? We all do—it’s just human nature. But one great campaign isn’t really the big win. The big win is in developing that relationship with your customers over the long haul, creating more repeat customers. That’s why follow-up…
Read More10 Paths to Outstanding Content Marketing
Content is the beating heart of communication with your customers and prospects—but sometimes the process can feel like a maze to navigate. Are you stuck at a fork in the road, not sure where to tread to create great content? From business blog posts to tiny tweets to comprehensive eBooks, if you want your customers…
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