Posts Tagged ‘marketing’

Marketing’s Secret Sauce: The Message

Secret Sauce Video

It seems like anything successful has a secret formula, proprietary technology or “secret sauce” behind it that makes people talk about it. Marketing is no different. The secret sauce of successful marketing is the message. It must command the attention of its target audience, get them to think and feel something – and ultimately like,…

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Branding, Content, and the Sales Pitch: Finding the Right Balance

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The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why shouldn’t we be screaming Buy! Buy! Buy! like freakshow carnival barkers? Oh, wait, that’s actually the answer. Yikes. Aggressiveness is out. Instead of demanding action…

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You’re Busy: Here’s How to Make Marketing a Priority in 2016

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“Vision without execution is hallucination.” Many business leaders have great vision, but it’s hard to pull off the actual execution part—especially for small businesses. One of the hardest areas to manage is marketing. It’s a constant, ongoing process: promotion, conversion, leads, follow-up, sale, follow-through, and repeat sales. Process disruption is common, lead times can be…

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10 Paths to Outstanding Content Marketing

Are you stuck at a fork in the road, not sure where to tread to create great content? Check out: 10 Paths to Outstanding Content Marketing

Content is the beating heart of communication with your customers and prospects—but sometimes the process can feel like a maze to navigate. Are you stuck at a fork in the road, not sure where to tread to create great content? From business blog posts to tiny tweets to comprehensive eBooks, if you want your customers…

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