Posts Tagged ‘marketing strategy’
The Hidden Costs of Selling to the Wrong Customer and a Path Forward
The end-of-quarter celebration was electric. Another record-breaking month, another massive deal closed. The kind of win every team dreams about – high revenue, big logo, impressive reference customer. At least,…
Read MoreHow an experimental mindset can be a competitive advantage, part 1
If your competitors are still taking a seat-of-the-pants, gut-feel approach to marketing, you could snag more market share by methodically testing new ideas and following the data. You can do…
Read MoreOptimize your personalization and targeting
What can you do when your audience treats your content like white noise – ignoring it like they do so many other companies today? It’s time to experiment with new…
Read MoreOptimizing sales and marketing alignment
They’re in the same boat. Here’s how to get them pulling together Have you ever seen a rowing team in action? They’re a masterpiece of precision. When all of the…
Read MoreMarketing planning (Where to even start?!)
Wow! Could there be a stranger and more chaotic year to assess, digest and attempt to learn from? There’s no doubt that 2020 has forced us as marketing and sales…
Read MoreAgile approaches for uncertain times
A local printer has not only endured seismic shifts in its industry and thrived but has also reimagined itself by staying close to its customers and taking cues from their…
Read MoreHow to cultivate thought leadership (and why it matters)
Want to make a real impact in your role and organization? Become a marketing rebel, as the Content Marketing Institute’s chief strategic advisor Robert Rose recommended in his recent Cultivate…
Read MoreImproving sales conversions is like herding cats
For many companies, the process of corralling leads and converting them into sales has always been chaotic – like trying to herd cats. But this challenge has become even bigger…
Read MoreSales enablement: more important than ever
Companies everywhere are now being forced to face a rapidly changing business landscape. Agility takes on new meaning as we all redefine our value, adapt our messages to the challenges…
Read MoreABM is the new key account marketing
Account-Based Marketing (ABM) is more than the latest buzz word in marketing. Research by ITSMA found that 87% of companies that measure ROI say that ABM outperforms every other marketing…
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