Heritage Printing Case Study

A local printer has not only endured seismic shifts in its industry and thrived but has also reimagined itself by staying close to its customers and taking cues from their requests and feedback. The parent company of Cultivate Communications, Heritage Printing, has offered a wide spectrum of services to support its customers’ needs, providing a…

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How To Cultivate Thought Leadership

Want to make a real impact in your role and organization? Become a marketing rebel, as the Content Marketing Institute’s chief strategic advisor Robert Rose recommended in his recent Cultivate webinar. One powerful way to do that is to study thought leaders inside and outside of your industry. You can learn from what they’ve done…

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Improving Sales Conversions Is Like Herding Cats

For many companies, the process of corralling leads and converting them into sales has always been chaotic – like trying to herd cats. But this challenge has become even bigger during the last few months. If you want to achieve faster sales conversions and multiply the impact of marketing, you’ve got to be a change…

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Sales Enablement Approaches And Technology

Companies everywhere are now being forced to face a rapidly changing business landscape. Agility takes on new meaning as we all redefine our value, adapt our messages to the challenges of customers and optimize our go-to-market strategy and processes. Sales enablement approaches and technology increase our ability to pivot and adapt to market needs. Because…

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Marketing absurdity

Ask the owner of any company if they do marketing, and chances are, they’ll immediately answer, “Yes, of course.” But truth be told, most are not applying the same level of strategy and rigor as they do in other parts of their business. More often than not, they’re marketing the way they always have: They…

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Scaling marketing revenue

Traditionally, marketing’s job was to promote your company’s brand and to generate leads for your sales force to follow-up on. Today, its role is much more complex. The marketing department must single-handedly attract, educate and nurture prospects – and make a measurable impact on your company’s revenue. But how can you grow the marketing function…

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Customer Touch Plan

  If you don’t have a customer touch plan, you’re not alone. We’ve run across quite a few small business owners who weren’t even familiar with the phrase—yet, a customer touch plan is one of the most effective marketing tools for small businesses. Let’s start with a no-frills definition… What Is a Customer Touch Plan?…

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ThinkstockPhotos 188001274

In the past, content marketing has been a hard sell to busy executives. It’s hard to sell a theory, and harder still to explain benefits measured in “engaged audience.” Not so long ago, many CEOs were more invested in sales numbers than in the long-game of building trust and authority online—and that’s proven to be…

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