Posts Tagged ‘marketing strategy’

4 Steps to Creating a Big-Picture Customer Touch Plan

Customer Touch Plan

  If you don’t have a customer touch plan, you’re not alone. We’ve run across quite a few small business owners who weren’t even familiar with the phrase—yet, a customer touch plan is one of the most effective marketing tools for small businesses. Let’s start with a no-frills definition… What Is a Customer Touch Plan?…

Read More

Here's Why CEOs Are Choosing Content Marketing in 2016

ThinkstockPhotos 188001274

In the past, content marketing has been a hard sell to busy executives. It’s hard to sell a theory, and harder still to explain benefits measured in “engaged audience.” Not so long ago, many CEOs were more invested in sales numbers than in the long-game of building trust and authority online—and that’s proven to be…

Read More

Content Marketing: How Can My Business Create Great Content?

Create Great Content

Creating content to back your content marketing strategy isn’t easy. Determining where to start can be daunting. Actually getting your company to create great content can be flat out overwhelming. Don’t fret! We’ve got you covered. Here’s how… Before you begin creating your content, you need to know two things: What your brand is all…

Read More

3 Big Ways Top B2B Companies Retain More Customers

3 Big Ways Top B2B Companies Retain More Customers: Great Example of Creating Helpful User Tools

For B2B, nurturing existing customers is even more important than in B2C. Your business depends on recurring business—and oftentimes from fewer clients. You need a revenue stream that flows every month…you’re not just luring in random new customers with “The Biggest Sale of the Year.” The customer retention danger zone? Complacency. Assuming your customers are…

Read More

Boost Business – Create the Perfect Mix of Copywriting and Content Marketing

469038865

Copywriting and content marketing are the same thing right? Potato, potahto? Nope. You’ll hear the terms used interchangeably, but they’re actually quite different: Content Marketing – Creating valuable content with a marketing intent. This can be anything from blog posts and infographics, to eBooks and online videos. Copywriting – Think of this more as a…

Read More

10 Paths to Outstanding Content Marketing

Are you stuck at a fork in the road, not sure where to tread to create great content? Check out: 10 Paths to Outstanding Content Marketing

Content is the beating heart of communication with your customers and prospects—but sometimes the process can feel like a maze to navigate. Are you stuck at a fork in the road, not sure where to tread to create great content? From business blog posts to tiny tweets to comprehensive eBooks, if you want your customers…

Read More

5 (Un)Magical Ways to Draw in Customers with Content

5 (Un)Magical Ways to Draw in Customers with Content

Have you heard? Great website content attracts more prospects and results in higher conversion rates. More customers? Woohoo! But… How do you effectively create and shell out GREAT content to draw in those customers? You can’t just put stuff on a webpage and expect people to find it by magic. (Ok, you can, but it’s…

Read More

3 Types of Killer Content to Slay Your Competition

3 Types of Killer Content to Slay Your Competition : As a business, your armor against the scourge of Google updates is high quality content.

Online shoppers have one goal. To find what they want. Sure, they want a good price and good shipping terms, and a company with a solid reputation and the right range of services—but what they really want most is enough information to make an informed decision…you know, to find what they want. The Google Gods…

Read More