Motivational Monday: Failure is Part of Success

failure creates success

“Failure is not the opposite of success; it’s part of success.” – Arianna Huffington

No one likes to fail. Failure hurts. Failure stinks. …but failure is also universal to our human experience. Every person, from the top CEO to the entry-level intern has failed at some point along the way. Hey, no one’s perfect—we all make mistakes now and again.

The best things derived from mistakes? Opportunities for learning and growth. Every success comes because we didn’t quit or give up. We kept going—even when we stumbled or when it got difficult. We picked ourselves up when we fell down; we brushed ourselves off and got back up on the horse.

Success isn’t about perfection; it’s about determination.

Every professional athlete, marketing genius, or industry titan you know has failed at some point. They’ve made an attempt and it went horribly wrong. They’ve had to redo projects. They’ve probably missed deadlines. They’ve lost business or upset their customers. At some point, someone absolutely hated something they did or created.

The common thread? The resolve to keep going. Every great leader regularly learns from their missteps; the opportunity to adjust, learn, and move forward is what drives them. Their resolve is why they’re successful.

So the next time you experience a stumble or a failure, realize it’s a natural part of the growth process. Pick yourself up and look at what you can learn from the situation.

Head off mistakes as much as possible, but when you do stumble, look at it as a learning opportunity. Learn new ways to think about your future and move past mistakes by following Cultivate on LinkedIn or subscribing below to receive Motivational Monday updates in your inbox each week.

 

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3 Marketing Mistakes to Avoid: Lessons from Ralphie and the Classic Flick, A Christmas Story

Don't get stuck with an "Oh FUDGE" marketing situation. Avoid these three marketing mistakes.

The holidays are around the corner and my family has been watching weekly Christmas movies to get into the spirit of the season. The classic holiday movie A Christmas Story is chock-full of life-cycle marketing themes. You can catch this fun flick during the annual 24-hour TBS marathon Christmas Eve through Christmas Day.

Follow these three simple Christmas Story marketing lessons to avoid dropping the big one, the queen-mother of dirty words, the “F-dash-dash-dash” word in the New Year.

MARKETING MISTAKE #1: IGNORING THE POWER OF EXCLUSIVITY

Ralphie is obsessed with the Little Orphan Annie radio show. In the 1940s, radio shows were sponsored by advertisers, so product advertising was often woven right into the storyline. Every day Ralphie insistently checks his mailbox for his decoder ring. He is literally glowing with pride in the scene above as he reads his official Secret Circle letter.

“Be it known to all in summary that Ralph Parker is hereby appointed a member of the Little Orphan Annie Secret Circle and is entitled to all the honors and benefits occurring thereto.”

The Big Lesson: Identify top clients, prospects and influencers and invite them into your inner circle.

Reserving special deals for your favored customers is a powerful incentive to do business with you again and again. Nurture your relationships and turn your current customers into brand advocates.

MARKETING MISTAKE #2: PROVIDING ZERO VALUE DUE TO “SELL, SELL, SELL” TACTICS

After waiting what seemed like FOREVER for his secret decoder ring, Ralphie frantically decodes the secret message in the family bathroom, while his little brother bangs on the door. His face falls as he reads the exclusive message:

“A cr3 Marketing Mistakes to Avoid: Lessons from Ralphie and the Classic Flick, A Christmas Storyummy commercial? Son of a bitch…”

The Big Lesson: The radio show’s major marketing mistake? Inviting their super-fans into the club, but then failing to deliver as promised. Had Ovaltine delivered on the hype created, they might have earned a customer for life.

Don’t make the same mistake by hammering your biggest fans with a never-ending sales pitch. Instead, offer them value for their attention with information, entertainment, personal attention and brand-appropriate swag.

Leading customers on with empty promises is never a good marketing strategy. The best marketing campaigns tap into customer passions and build brand engagement. If your marketing team nourishes engagement throughout the life cycle marketing process, you can avoid these marketing mistakes—and ensure your Ralphies are happy campers.

MARKETING MISTAKE #3: GIVING UP AFTER AN UNSUCCESSFUL CAMPAIGN

Ralphie has his heart set on “an official Red Ryder carbine action, two-hundred shot, range model air rifle”—and he’s not giving up until he gets one. He expresses his desire no less than 23 times during the movie, even though his mother, his teacher, and even Santa Claus warn him…

“You’ll shoot your eye out.”

Of course, persistence pays off when Ralphie’s dad unexpectedly comes through.

The Big Lesson: That same kind of persistence can pay off in your marketing, especially when you work multiple marketing channels. In today’s world of marketing you need to measure, analyze, and calibrate your strategies based on real-time data. If your marketing campaign didn’t work as well as you’d hoped, reevaluate your target markets, shift your message and/or attempt a different method of delivery.

What is your favorite Christmas Story scene? Let’s chat in the comments.

Happy Holidays!

See all articles by Zina Harrington
Connect with Zina online: LinkedIn