marketing investment Archives » Cultivate Communications

The Smart Money Is on Content Strategy

By Cultivate | February 18, 2013

{4 Ways Marketing Has Changed} Effective marketing is not a cost, it’s an INVESTMENT. *Interesting perspective.

I speak to CEOs every day about marketing. It’s startling how many of them view marketing as a COST. They erroneously lump marketing in with their other “cost of goods”…