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Cultivate Communications
  • The Mojo Manifesto
  • Our Stuff
  • Capabilities
    • Strategy
    • Creative Design
    • Content Marketing
    • Channels
  • Content Hub
  • Connect

Posts Tagged ‘marketing investment’

The Smart Money Is on Content Strategy

By Cultivate | February 18, 2013
{4 Ways Marketing Has Changed} Effective marketing is not a cost, it’s an INVESTMENT. *Interesting perspective.

I speak to CEOs every day about marketing. It’s startling how many of them view marketing as a COST. They erroneously lump marketing in with their other “cost of goods”…

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