How to Educate a New Breed of B2B Prospects to BUY


Each prospective customer has different needs as they progress through their buying journey. In the world of “BIG TICKET” purchases for items like houses or cars — or costly products like enterprise business software — buyers move through a natural cycle of educating themselves about the item before making a decision to buy. Someone just…

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Are You Relying on Tech Tools to Do Your Marketing for You?


When you hear the phrase “marketing technology,” what tech tool first comes to mind? Social media platforms? Dynamic websites? Search Engine Optimization (SEO)? Email campaigns using PURLs? Marketing automation software? The fact is, ALL of these include some form of marketing technology. And they all have one thing in common, critical to your success —…

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