Posts Tagged ‘manufacturing’
Calibrated Content: 2 BIG Ways Manufacturers Get More Qualified Leads
Even if you’re not selling directly to the public, great content marketing is the key to obtaining more high quality manufacturing leads from the web. While there are a lot of ways to drive traffic to your website, not all website traffic will convert to a lead—plus, we all know that all leads are not…
Read More3 Secrets to Gaining More Prospective Customers AND Skilled Manufacturing Workers — in One Shot
Amidst the resurgence of Milwaukee manufacturing, successful manufacturers are looking for the best ways to bring in both new customers AND qualified employees. Why not streamline the process and craft your content marketing strategy to achieve both objectives? Here’s how… Entice Skilled Manufacturing Workers with Great Content Attracting a new generation of skilled workers? You’ll…
Read More5 Ways Manufacturers Can Gain More Name Recognition
Manufacturers face an uphill battle in terms of name recognition. Throughout history, most manufacturers toiled in anonymity. Today, though, you can’t afford to remain in the shadows. The rise of social media means the rise of social media pressure…but more importantly, it’s a grand opportunity for manufacturers to make a name for themselves. Why Bother?…
Read MoreKnocking Modern Manufacturing Up a Notch: How to Attract Top Talent
In the 1950s, manufacturing was the answer to the American dream. High paying, secure jobs with benefits meant a strong middle class and a booming economy. In the aftermath of World War II, nearly 40% of Americans worked in the manufacturing industry. Youngsters aspired to a career in manufacturing and a nice split-level ranch house…
Read More5 Things Your Manufacturing Website Needs Right NOW
Maybe you’re a manufacturer that doesn’t sell directly to the public—so why worry about what’s on your website? While plenty of manufacturers still depend on tried-and-true marketing tactics (including cold calling, mailing out printed catalogs and attending trade shows), there’s another highly effective marketing method on the block that’s about to help you do even…
Read MoreThis Ain’t Your Grandpa’s Assembly Line: Creative Recruitment to Bring in Young Manufacturing Talent
Manufacturing was once the cornerstone of a middle-class lifestyle…the American Dream. A high-paying union job that would allow you all the comforts of life: a house, a car, a vacation every year, and even college for your kids. Today, perception has changed. While manufacturing got more high-tech, its reputation was tarnished. Even though manufacturing jobs…
Read More3 Important Questions to Ask Before You Add Social Media to Your Recruitment Efforts
Having trouble finding qualified employees? Your best bet: Add social media strategy to your recruitment efforts to attract more skilled workers. If your organization lacks social media presence, your recruitment team could be missing out on incredible new talent to fill your ranks from C-suite to manufacturing floor. A 2014 Jobvite report states companies “who…
Read More