More than 45% of B2B buyers say they research solutions online to narrow down their choice of vendors and 78% said websites influenced their buying decisions.

Maybe you’re a manufacturer that doesn’t sell directly to the public—so why worry about what’s on your website? While plenty of manufacturers still depend on tried-and-true marketing tactics (including cold calling, mailing out printed catalogs and attending trade shows), there’s another highly effective marketing method on the block that’s about to help you do even…

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