Picking the Right Marketing Channel


In my last post — “How Much Content Do You REALLY Need?” — I wrote about how the amount of content to engage your audience varies depending on your product or service. I concluded there’s a time to use long form advertising and a time to use short form advertising. MORE content is better — if…

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How Much Content Do You REALLY Need?


Wondering how much content you should build into your webpage, print ad, or direct mail appeal? Today’s readers have shorter and shorter attention spans, so you’d assume that short form advertising is a sure bet. Sorry — no dice. If you offer products or services that people like to spend time researching before they buy,…

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