Posts Tagged ‘leads’

Are your social media followers really your target?

CULTIVATE SocialMedia

There’s a tendency for marketers to celebrate the number of followers they have on their social media channels. But striving for follower growth usually isn’t an effective strategy to grow your business. Sure, you need to grow your followers and subscriptions – but they must be the right kind of people, or you’re wasting your…

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You’re Busy: Here’s How to Make Marketing a Priority in 2016

ThinkstockPhotos 178431981

“Vision without execution is hallucination.” Many business leaders have great vision, but it’s hard to pull off the actual execution part—especially for small businesses. One of the hardest areas to manage is marketing. It’s a constant, ongoing process: promotion, conversion, leads, follow-up, sale, follow-through, and repeat sales. Process disruption is common, lead times can be…

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