Posts Tagged ‘lead nurturing’
What to do if your nurturing strategy isn’t working – or, worse, you don’t have one
In many companies, sales is responsible for nurturing leads to become sales. They tend to do it one by one, which is time consuming and inefficient. Or it’s not done at all. In companies where nurturing is managed effectively, marketing and sales have learned to collaborate. How do you do that? The answer is deceptively…
Read MoreAre 80% of your sales leads going to waste?
Are you wasting up to 80% of your sales leads? In any other part of your business operations, an 80% waste rate would NEVER be tolerated. Yet, many companies do it every day with their lead generation programs. Here’s the fundamental problem: When a person opts into your e-newsletter or downloads a special report, they’re…
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