You can’t make everyone happy. You are not pizza.
Mmmm…pizza. Volumes have been written in honor of this sacred culinary delight. (Okay, maybe not volumes, but people have definitely written an ode or two.) Pizza is one heck of a crowd pleaser.
However, even though everyone loves pizza, some camps swear by New York style, some love Chicago deep dish, and others will only eat ham and pineapple. (Ick!)
Turns out all pizza doesn’t please all people.
As for you, well, you can’t please everybody either. When formulating your content marketing strategy, pleasing everyone feels like an impossible goal…and it is. You simply cannot make 7 billion people fall in love with you—but you can get to know your market segment well enough to turn heads and make them hungry for more.
- A great starting point is a good ol’ fashioned SWOT analysis of your company’s strengths, weaknesses, opportunities and threats. This exercise can be revisited over and over and it’s a great way to narrow your focus and stay aimed toward your goals. Now you’re ready to learn more about your customers.
- Creating stellar content is key to growing your business—but first, you need to narrow down and identify your target market. Try these 6 Steps to Decoding your Target Audience.
- Your repeat customers are your goldmine and your employees are your ultimate brand ambassadors. So when you stay true to your brand, your mission and goals, you’ll see loyalty grow with a ripple effect. If your repeat customers and employees love your pepperoni pizza, make the best freakin’ pepperoni pizza out there—and they’ll keep coming back for more.
- Are your customers tired of the same ol’ pizza toppings? Plain cheese might not be doing it for them anymore. Try 3 Great Ways to Attract More Interest or 10 Paths to Outstanding Content Marketing.
Now get out there and be the best pizza you can be!
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