Motivational Monday: Outsmart Your Competition

Analyze, Learn, Grow

“Successful people never worry about what other people are doing. Instead, they analyze, learn and grow.” —Cultivate Communications

When you were in elementary school, did you ever try to look at your neighbor’s paper? Were you ever (way too) concerned about what your peers were doing, instead of focusing on your own work?

Unfortunately, some of us never got over the need to constantly compare ourselves to others. But you’re all grown up now, so you have a choice: you can constantly worry about the competition and how they’re doing, or you can learn from your competition, then focus on the road before you and successfully navigate from your own lane. It’s not easy (especially when your competition wins an award or shows up in a great news story).

Yes, know your industry and understand what’s happening around you. But instead of copying or constantly comparing, peek over and learn from your competitor’s mistakes. Constantly comparing ourselves to those around us won’t help us be innovative or the best. However, awareness, knowledge, and analysis of your competition helps level the playing field.

When you’re feeling hyper-focused on dissecting your competition, it might be time to take a healthy step back…

First, focus on your customers. How do you help your customers solve problems? What are you bringing to your customers that no one else can deliver? How do your customers feel about your products and services? What is your brand story and why does it resonate with your prospects? What values do your customers associate with your business?

Next, focus on your business. Your business is unique! Just as each person is unique, there’s literally no other business or organization exactly like you. (Cool, hey?) Understand what makes you special and play off your strengths. Keep an eye on your analytics; keep your project plan strong and your goals ambitious. Present your story to your customers with more authority than the competition and stop worrying about what everyone else is doing, already!

Learn about your competitor and analyze their mistakes to keep your business on the forefront of innovation in your industry. Don’t worry when you think they’re outperforming you. Instead, arm yourself with knowledge, focus on your customers and your business, and power through with smarts, strength and determination.

To discover new ways to celebrate your unique business while outshining the competition, follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.

 

Get Motivated Every Monday!

Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

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Motivational Monday: Failure is Part of Success

failure creates success

“Failure is not the opposite of success; it’s part of success.” – Arianna Huffington

No one likes to fail. Failure hurts. Failure stinks. …but failure is also universal to our human experience. Every person, from the top CEO to the entry-level intern has failed at some point along the way. Hey, no one’s perfect—we all make mistakes now and again.

The best things derived from mistakes? Opportunities for learning and growth. Every success comes because we didn’t quit or give up. We kept going—even when we stumbled or when it got difficult. We picked ourselves up when we fell down; we brushed ourselves off and got back up on the horse.

Success isn’t about perfection; it’s about determination.

Every professional athlete, marketing genius, or industry titan you know has failed at some point. They’ve made an attempt and it went horribly wrong. They’ve had to redo projects. They’ve probably missed deadlines. They’ve lost business or upset their customers. At some point, someone absolutely hated something they did or created.

The common thread? The resolve to keep going. Every great leader regularly learns from their missteps; the opportunity to adjust, learn, and move forward is what drives them. Their resolve is why they’re successful.

So the next time you experience a stumble or a failure, realize it’s a natural part of the growth process. Pick yourself up and look at what you can learn from the situation.

Head off mistakes as much as possible, but when you do stumble, look at it as a learning opportunity. Learn new ways to think about your future and move past mistakes by following Cultivate on LinkedIn or subscribing below to receive Motivational Monday updates in your inbox each week.

 

Get Motivated Every Monday!

Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

Motivate your mind. Subscribe now to get full Motivational Mondays posts in your inbox every Monday morning:

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Motivational Monday: Be BOLD

Be-Bold-MM

“Be BOLD or italic, never regular.”- Cultivate Communications

When it comes to getting your customer’s attention, you need to be creative and brave. It’s more than just picking a different font (although it never hurts to ensure you stand out visually). The idea is to get noticed—to do something bold and daring that ensures your business, your products, and your services stay fresh in the hearts and minds of your customers.

It’s even okay to be a little weird (puppymonkeybaby, anyone?), but it’s best if you aim for what truly makes your brand stand out. Know your audience and tailor your communication to really speak to them.

Don’t forget: You are your brand. What do you have a reputation for? What makes you unique among all the other brands out there? What do you do differently than others in your industry? There’s one thing you do better than everyone else. Find it and convey it in every message.

Just like your customers, no two brands are identical. Even if you provide the same services as six competitors in town, at the exact same price, find what makes you special and distinctive and shout it from the rooftops! Be bold with your message—make yourself stand out, and be remembered for what you do best!

Ready to BOLDLY go forth and share your brand story? To learn more ideas on how to move past the “regular,” be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.

 

Get Motivated Every Monday!

Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

Motivate your mind. Subscribe now to get full Motivational Mondays posts in your inbox every Monday morning:

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Motivational Monday: Presidential Thinking

presidential-thinking

“We should not look back unless it is to derive useful lessons from past errors.” – George Washington

Happy Presidents’ Day. No matter how you feel about the current electoral prospects, we can all agree our country’s forefathers had great wisdom, and a thing or two to teach us about perseverance, holding steadfast to one’s beliefs, and the importance of a strong and unified vision.

Looking back on the past and reflecting on history is important — we can learn so much. It’s not about ruminating on past mistakes or regrets, but extracting a lesson and moving forward with renewed motivation and spirit.

When you look back at your company’s past, what lessons can you learn? Are there places where a stronger strategy or a better plan could have resulted in a faster outcome? Where there times when you overlooked customer appreciation or you weren’t as responsive as you should have been? Take these lessons and apply them to your plan going forward.

On this Presidents’ Day, rather than repeating history, let’s learn from it and move forward with hope and focus. The path to your company’s growth and greatness lies ahead.

Apply a little historical knowledge, strategic leadership and “presidential thinking” to your marketing strategy to reach more customers this year. For more great marketing ideas, be sure to follow Cultivate on LinkedIn or subscribe below to receive full Motivational Mondays posts in your inbox each week.

 

Get Motivated Every Monday!

Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

Motivate your mind. Subscribe now to get full Motivational Mondays posts in your inbox every Monday morning:

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Motivational Monday: Stop Wishing. Start DOING.

stop wishing start doing

“Stop wishing. Start DOING.”

We’re always trying to be the best there is—and that’s not a bad thing! But oftentimes, we get so bogged down with perfecting, we end up spinning our wheels rather than getting the ball rolling. We spend weeks trying to perfect our website before unveiling it (even though it’s already 99% there), or sketching out content before taking things live (even when we’re confident in our strategy).

While planning is important, it’s easy to get stuck. At some point, you have to take Nike’s advice and “Just Do It.” In today’s world, information moves quickly and trends are ever-changing with the latest technologies. It’s easy to become overwhelmed and start crafting the perfect answer and approach, or wishing you had everything in place and aligned before you have to begin. Well, technology’s not going to wait.

Plan, test, and execute so you don’t get left behind, wishing for the perfect plan to reveal itself.

If you’re ready to stop wishing and start doing, be sure to follow Cultivate on LinkedIn or subscribe below to receive full Motivational Mondays posts in your inbox each week.

 

Get Motivated Every Monday!

Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

Motivate your mind. Subscribe now to get full Motivational Mondays posts in your inbox every Monday morning:

  • This field is for validation purposes and should be left unchanged.

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