Why You Should Care About Your Brand Colors

True Colors Featured

Your logo and brand colors often create that key first impression in your customer’s mind—and visual impressions impact customer response. To harness the power of visual stimuli, you need to understand the psychology of color. Color invokes multiple layers of meaning, including instinctive responses associated with primal impulses and modern cultural cues based on familiar…

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How to Create Your First Kick-Ass Infographic

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Ah, infographics. These one-stop visual representations of interesting data and information have enjoyed world-wide appeal across every industry imaginable, as they speak to visually-tuned creatives, data gurus, roaming consumers, and industry professionals alike! When done correctly, they’re easy to take in, captivating, and quite useful. There are a lot of reasons to create your first…

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