Infograph: By 2020, customers will manage 85% of their relationships without talking to a human

I’ve been watching holiday movies with my family and this line from the comedy Elf cracks me up every time, “I like to smile. Smiling my favorite.” To which the boss replies, “Make work your favorite.” (See the 15-second clip)

The catch is, lately I find myself smiling at work. Over the course of the last year, we’ve helped a variety of strong local companies dive into content marketing. It has been said that…

If you believe in something, it won’t feel like work.

I’ve come to believe that a solid content marketing strategy not only prepares our clients for success today, but also in the future. Here are a few eye-opening stats (via a short infograph):

By 2020, customers will manage 85% of their relationships without talking to a human.

It is that last prediction that sticks with me:

By 2020, customers will manage 85% of their relationships without talking to a human. (source)

We live in an age of informed consumers and this trend will continue to change the way we do business. While it may sound like a chore, content sharing is a privilege. If you aren’t already securing your online position as a thought leader in your industry, I look forward to enticing you start in 2015. Collaborating with businesses like yours has made this a great year!

Enjoy the holidays,


Bob Wendt, President
Cultivate Communications