Posts Tagged ‘inbound marketing’

Drive more prospects to your LinkedIn company page

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In our first post in our LinkedIn Strategy series, Crafting Your LinkedIn Company Page, we showed you how to make your LinkedIn company page visually compelling, on brand and focused on the needs of your ideal prospects. Now, it’s time to focus on driving the right people to it. We’re going to show you three…

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Are your social media followers really your target?

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There’s a tendency for marketers to celebrate the number of followers they have on their social media channels. But striving for follower growth usually isn’t an effective strategy to grow your business. Sure, you need to grow your followers and subscriptions – but they must be the right kind of people, or you’re wasting your…

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Track & Measure OFFLINE Campaigns ONLINE with PURLs

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In a challenging economy, marketing teams are increasingly being asked by company management to quantify their efforts. Companies are looking for BIGGER AND BETTER response rates from the marketing channels they’re using. Because campaigns must now work harder than ever, marketing teams are being asked to track and measure each campaign’s effectiveness. Management wants to…

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