Posts Tagged ‘inbound marketing’

Are your social media followers really your target?

CULTIVATE SocialMedia

There’s a tendency for marketers to celebrate the number of followers they have on their social media channels. But striving for follower growth usually isn’t an effective strategy to grow your business. Sure, you need to grow your followers and subscriptions – but they must be the right kind of people, or you’re wasting your…

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Track & Measure OFFLINE Campaigns ONLINE with PURLs

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In a challenging economy, marketing teams are increasingly being asked by company management to quantify their efforts. Companies are looking for BIGGER AND BETTER response rates from the marketing channels they’re using. Because campaigns must now work harder than ever, marketing teams are being asked to track and measure each campaign’s effectiveness. Management wants to…

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