Posts Tagged ‘Growth Cycle Marketing’
Marketers: Why are your sales flatlining?
Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.
Read MoreDoes your company have a full-funnel content strategy?
Do your sales and marketing teams have a full funnel content strategy – a process for moving your ideal prospects from awareness to consideration and acquisition?
Read MoreIs your customer the "hero" of your content marketing?
Is your audience the hero of your content marketing? Why not? The most successful content marketing is relentlessly focused on customer needs.
Read MoreYou’re Busy: Here’s How to Make Marketing a Priority in 2016
“Vision without execution is hallucination.” Many business leaders have great vision, but it’s hard to pull off the actual execution part—especially for small businesses. One of the hardest areas to manage is marketing. It’s a constant, ongoing process: promotion, conversion, leads, follow-up, sale, follow-through, and repeat sales. Process disruption is common, lead times can be…
Read More3 Big Ways Top B2B Companies Retain More Customers
For B2B, nurturing existing customers is even more important than in B2C. Your business depends on recurring business—and oftentimes from fewer clients. You need a revenue stream that flows every month…you’re not just luring in random new customers with “The Biggest Sale of the Year.” The customer retention danger zone? Complacency. Assuming your customers are…
Read More6 Keys to Build Engaging Relationships on Your Website
Here at Cultivate we believe in a long-term, cyclical marketing strategy based on the idea that building real relationships with your customers is the best way to nab new business and build brand reach. Your website is the hub of your marketing strategy, so it needs to be user-friendly and easy for search engines to…
Read More3 Marketing Mistakes to Avoid: Lessons from Ralphie and the Classic Flick, A Christmas Story
Don’t get stuck with an “Oh FUDGE” marketing situation. Avoid these three marketing mistakes. The holidays are around the corner and my family has been watching weekly Christmas movies to get into the spirit of the season. The classic holiday movie A Christmas Story is chock-full of life-cycle marketing themes. You can catch this fun…
Read MoreAll Aboard! Sync with Your Customer’s Train of Thought for More Repeat Customers
When a successful marketing campaign attracts new customers, do you spend a lot of time celebrating the win? We all do—it’s just human nature. But one great campaign isn’t really the big win. The big win is in developing that relationship with your customers over the long haul, creating more repeat customers. That’s why follow-up…
Read More10 Paths to Outstanding Content Marketing
Content is the beating heart of communication with your customers and prospects—but sometimes the process can feel like a maze to navigate. Are you stuck at a fork in the road, not sure where to tread to create great content? From business blog posts to tiny tweets to comprehensive eBooks, if you want your customers…
Read More5 (Un)Magical Ways to Draw in Customers with Content
Have you heard? Great website content attracts more prospects and results in higher conversion rates. More customers? Woohoo! But… How do you effectively create and shell out GREAT content to draw in those customers? You can’t just put stuff on a webpage and expect people to find it by magic. (Ok, you can, but it’s…
Read More