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Posts Tagged ‘Growth Cycle Marketing’

Marketers: Why are your sales flatlining?

By Cultivate | June 8, 2016
FlatlineSales CB MMD

Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.

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Does your company have a full-funnel content strategy?

By Cultivate | June 2, 2016
Full Funnel Content Strategy

Do your sales and marketing teams have a full funnel content strategy – a process for moving your ideal prospects from awareness to consideration and acquisition?

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Is your customer the "hero" of your content marketing?

By Cultivate | May 25, 2016
Customer Hero Content Marketing

Is your audience the hero of your content marketing? Why not? The most successful content marketing is relentlessly focused on customer needs.

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You’re Busy: Here’s How to Make Marketing a Priority in 2016

By Cultivate | December 3, 2015
ThinkstockPhotos 178431981

“Vision without execution is hallucination.” Many business leaders have great vision, but it’s hard to pull off the actual execution part—especially for small businesses. One of the hardest areas to…

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3 Big Ways Top B2B Companies Retain More Customers

By Cultivate | March 19, 2015
3 Big Ways Top B2B Companies Retain More Customers: Great Example of Creating Helpful User Tools

For B2B, nurturing existing customers is even more important than in B2C. Your business depends on recurring business—and oftentimes from fewer clients. You need a revenue stream that flows every…

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6 Keys to Build Engaging Relationships on Your Website

By Cultivate | January 27, 2015
6 Keys To Build Engaging Relationships On Your Website

Here at Cultivate we believe in a long-term, cyclical marketing strategy based on the idea that building real relationships with your customers is the best way to nab new business…

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3 Marketing Mistakes to Avoid: Lessons from Ralphie and the Classic Flick, A Christmas Story

By Cultivate | December 9, 2014
A Christmas Story Queen Mother Of Dirty Words Scene

Don’t get stuck with an “Oh FUDGE” marketing situation. Avoid these three marketing mistakes. The holidays are around the corner and my family has been watching weekly Christmas movies to…

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All Aboard! Sync with Your Customer’s Train of Thought for More Repeat Customers

By Cultivate | November 20, 2014
Too many businesses let existing customers get off the train without so much as offering a courtesy cocktail that might convince them to extend their journey.

When a successful marketing campaign attracts new customers, do you spend a lot of time celebrating the win? We all do—it’s just human nature. But one great campaign isn’t really…

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10 Paths to Outstanding Content Marketing

By Cultivate | November 18, 2014
Are you stuck at a fork in the road, not sure where to tread to create great content? Check out: 10 Paths to Outstanding Content Marketing

Content is the beating heart of communication with your customers and prospects—but sometimes the process can feel like a maze to navigate. Are you stuck at a fork in the…

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5 (Un)Magical Ways to Draw in Customers with Content

By Cultivate | November 6, 2014
5 (Un)Magical Ways to Draw in Customers with Content

Have you heard? Great website content attracts more prospects and results in higher conversion rates. More customers? Woohoo! But… How do you effectively create and shell out GREAT content to…

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