Posts Tagged ‘Growth Cycle Marketing’
Marketers: Why are your sales flatlining?
Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.
Read MoreDoes your company have a full-funnel content strategy?
Do your sales and marketing teams have a full funnel content strategy – a process for moving your ideal prospects from awareness to consideration and acquisition?
Read MoreIs your customer the "hero" of your content marketing?
Is your audience the hero of your content marketing? Why not? The most successful content marketing is relentlessly focused on customer needs.
Read MoreYou’re Busy: Here’s How to Make Marketing a Priority in 2016
“Vision without execution is hallucination.” Many business leaders have great vision, but it’s hard to pull off the actual execution part—especially for small businesses. One of the hardest areas to…
Read More3 Big Ways Top B2B Companies Retain More Customers
For B2B, nurturing existing customers is even more important than in B2C. Your business depends on recurring business—and oftentimes from fewer clients. You need a revenue stream that flows every…
Read More6 Keys to Build Engaging Relationships on Your Website
Here at Cultivate we believe in a long-term, cyclical marketing strategy based on the idea that building real relationships with your customers is the best way to nab new business…
Read More3 Marketing Mistakes to Avoid: Lessons from Ralphie and the Classic Flick, A Christmas Story
Don’t get stuck with an “Oh FUDGE” marketing situation. Avoid these three marketing mistakes. The holidays are around the corner and my family has been watching weekly Christmas movies to…
Read MoreAll Aboard! Sync with Your Customer’s Train of Thought for More Repeat Customers
When a successful marketing campaign attracts new customers, do you spend a lot of time celebrating the win? We all do—it’s just human nature. But one great campaign isn’t really…
Read More10 Paths to Outstanding Content Marketing
Content is the beating heart of communication with your customers and prospects—but sometimes the process can feel like a maze to navigate. Are you stuck at a fork in the…
Read More5 (Un)Magical Ways to Draw in Customers with Content
Have you heard? Great website content attracts more prospects and results in higher conversion rates. More customers? Woohoo! But… How do you effectively create and shell out GREAT content to…
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